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Market Research Participants Aren’t Satisfied With the Process. What Can Be Done?

May 3, 2017

Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent Engagement Study presented by GreenBook. So what are the problems - and how can they be remedied? Read more »

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016. So how are budgets being distributed - and which areas are least likely to be reduced in favor of others? Read more »

B2B Firms Upping Brand Investments, Committed to Brand-Related Research

February 27, 2017

The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That's according to a recent report [download page] from Spencer Brenneman LLC, which also found virtually all (97%) respondents allocating some resources to brand research. Read more »

Which Emerging Market Research Methods Are Gaining Favor?

January 17, 2017

Emerging market research methods such as mobile surveys and online communities may no longer be deemed "emerging," having well and truly broken into the mainstream, according to the latest edition of the GreenBook Research Industry Trends (GRIT) Report. By comparison, despite some gains in use, methods such as neuromarketing and wearables-based research remain niche. Read more »

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

December 22, 2016

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to 6,000 executives, expect social advertising buying and spending to increase by more than 10%. Read more »

Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…

October 25, 2016

edatasource-marketer-views-email-competitive-tactics-oct2016Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors' newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most important competitive tactic used, edging analyst and market research services and tools that provide engagement and performance data. Read more »

Global Market Research Industry Registers Growth Uptick

October 20, 2016

esomar-global-market-research-revenue-growth-2010-2015-oct2016The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill the previous year. Read more »

So What Do Marketers Think Is the Ideal Channel Mix?

August 22, 2016

MillwardBrown-Senior-Execs-Ideal-Marketing-Mix-Aug2016The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with marketers demonstrating a decided lack of confidence in their media allocations. Read more »

Here Are The Institutions Americans Trust The Most – And Least

June 22, 2016

GRBN-US-Consumer-Trust-in-Institutions-June2016US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering more than 9,000 respondents, the research indicates that more adults distrust than trust search engines and social media, among others. Read more »

As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?

June 15, 2016

SoDAForrester-Digital-Marketing-Skills-Gaps-June2016The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest iteration of the SoDA Report conducted with Forrester. While respondents tend to see more complexity on the horizon as they did in last year's report, they also feel more prepared. Read more »