Slightly fewer than half of market research participants rate their satisfaction with their average experience as a top-3 box score on a 10-point scale, according to the 2017 Global Respondent Engagement Study presented by GreenBook. So what are the problems - and how...
Market Research Articles
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Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?
Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016....
B2B Firms Upping Brand Investments, Committed to Brand-Related Research
The vast majority (87%) of B2B companies have increased their brand investments over the past 5 years, with most (82%) of those seeing those investments pay off, most commonly in the form of increased sales and customer acquisition. That's according to a recent report...
Which Emerging Market Research Methods Are Gaining Favor?
Emerging market research methods such as mobile surveys and online communities may no longer be deemed "emerging," having well and truly broken into the mainstream, according to the latest edition of the GreenBook Research Industry Trends (GRIT) Report. By comparison,...
Mobile and Social Advertising Expected to Continue Strong Growth in 2017
Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to...
Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors' newsletters, according to a survey from eDataSource and The Relevance Group (TRG) [download page]. This is considered the most...
Global Market Research Industry Registers Growth Uptick
The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR's latest annual Global Market Research report. That 2.2% growth rate was the highest since 2010, and comes after net growth was essentially at a standstill...
So What Do Marketers Think Is the Ideal Channel Mix?
The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with...
Here Are The Institutions Americans Trust The Most – And Least
US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering more than 9,000 respondents, the research indicates that more adults...
As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?
The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest iteration of the SoDA Report conducted with Forrester. While respondents...
Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?
Source: Accelerant Research Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey. While fewer than half of respondents believe that survey invitations...
Top 25 Marketing Charts of 2015
2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...
BDRs Report an Average of Almost 17 Touches per Contact. What Do They Do on Those Attempts?
With more than 6 contacts per account, each account is getting 100 or more contact attempts to identify an opportunity.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
MarketingCharts’ 2018 Reader Survey
Hi readers – we're running our latest reader survey and would appreciate your input! We know you're inundated with...
Which Market Research Tasks Are Likely to Be Taken Over by AI?
Nine in 10 market research decision-makers believe that artificial intelligence (AI) will have a significant impact on...
Here’s How Insights Buyers Feel the Industry Should Address Research Sample Quality
Market research buyers and clients are pessimistic about the future of sample quality, according to the Q1-Q2 2018...