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Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016....

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Mobile and Social Advertising Expected to Continue Strong Growth in 2017

Media, marketing and advertising executives continue to be bullish on the prospects for both mobile and social advertising, according to AdMedia Partners' 23rd Annual Market Survey [pdf]. More than three-quarters of the respondents to the survey, which polled close to...

So What Do Marketers Think Is the Ideal Channel Mix?

So What Do Marketers Think Is the Ideal Channel Mix?

The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD) indeed finds that this continues to be a monumental struggle, with...

Top 25 Marketing Charts of 2015

Top 25 Marketing Charts of 2015

2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year's biggest stories and foreshadows some of the most important ones to come. Our top...

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