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The Average TV Show’s Millennial Audience is 8% Bigger Than We Thought

The Average TV Show’s Millennial Audience is 8% Bigger Than We ThoughtThe audience lift when factoring in out-of-home TV viewing is greater for Millennials than for other age groups.August 11, 2017

Nielsen recently began measuring out-of-home (OOH) TV viewing, which takes place in areas such as airports, bars, and gyms. The research firm has now released some figures related to such viewing, finding that it provides a disproportionately large lift to... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
OTT Device Users Younger, With Higher Incomes Than Traditional TV Viewers

OTT Device Users Younger, With Higher Incomes Than Traditional TV ViewersOTT devices' power lies in their marriage of digital's advantages and linear TV's experience.

OTT device users are an attractive audience, reports FreeWheel in its inaugural “Signature Insights” study [download page]. The research looks specifically at over-the-top (OTT) devices, which have grown to exceed all other devices in premium... READ MORE
Here’s What Tech Device Ownership Looks Like in US Households

Here’s What Tech Device Ownership Looks Like in US HouseholdsBaby Boomers are the only generation more likely to live in a household with a DVR than an SVOD service.August 4, 2017

Smartphones are almost omni-present in US households, reveals Nielsen in a recent report [download page]. Indeed, 97% of Gen Z (2-20) and Millennials (21-37) live in households with a smartphone, as do 95% of Gen Xers and 86% of Baby Boomers. There’s... READ MORE
8 in 10 People Say They’re More Likely to Trust Legacy Brands

8 in 10 People Say They’re More Likely to Trust Legacy BrandsMore than 6 in 10 agree that they've made purchases specifically due to nostalgia.

As part of a survey about nostalgic purchases, Ask Your Target Market (AYTM) reveals that 8 in 10 adults in the US at least somewhat agree that they’re more likely to trust brands that have been around for a long time. As such, while legacy brands are... READ MORE

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