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Verticals > Media & Entertainment

AM/FM Radio Listeners Mostly Undeterred by On-Demand, Streaming Options

May 17, 2017

More than 9 in 10 radio listeners listen to local AM/FM radio stations for at least an hour per day, and that amount of time may be going up rather than down, according to the latest annual TechSurvey report [download page] from Jacobs Media. Indeed, the vast majority report listening to AM/RM radio at least as much as last year. Read more »

Latest Media Consumption Estimates Show Expected Trends

May 10, 2017

Consumers are spending more time with major media each day, and all that extra time is going to digital media. That's according to our look at eMarketer's latest daily major media consumption estimates, which we compared to earlier figures released for 2012. The increase in media time has clearly gone digital's way (no surprises, there), though radio has been quite resilient among traditional media. Read more »

Audience Monetization: Who’s Doing it Best? (Hint: Google > Facebook)

May 10, 2017

Google alone commands around 15% of the world's media advertising revenues, an extraordinary figure. Facebook is the second-largest media owner, according to a recent analysis, itself capturing about 5% of worldwide media ad spend. How are they doing so well? They're monetizing their audiences better than other online properties, per estimates from Ampere Analysis. Read more »

Here Are The Advertising Types That Consumers Say They Tolerate the Most

May 8, 2017

We won't bury the lede: we could have titled this article, "Once More With Feeling: Consumers Prefer Ads in Traditional Media." And we almost did. For whatever reason, consumers just seem to tolerate legacy media ads more than online ones. We've seen it before, and a recent study from Kantar Media [download page] is the latest to add to that body of research. Read more »

These Companies Are the World Heavyweights in Media Advertising Revenues

May 5, 2017

Google and Facebook are the world heavyweights in media advertising, together raking in 20% of global ad spending, according to the latest Top Thirty Global Media Owners report from Zenith. That's almost double their share from 2012 (11%), as they've hogged almost two-thirds (64%) of global ad spending growth in that period. Read more »

Netflix Dominates Streaming Preferences Among Cord-Cutters

May 2, 2017

Cord-cutters (those who have stopped subscribing to pay-TV) and cord-nevers (those who have never had it) have varying demographic profiles and demonstrate different streaming video preferences, according to new data from GfK. Indeed, the results show that while Netflix is popular with both, it's particularly dominant with cord-cutters. Read more »

Live-Linear OTT Viewing to Soon Supplant Broadcast TV, Streaming Media Industry Predicts

May 1, 2017

Streaming media industry professionals have little doubt that live-linear OTT viewing (broadcast TV over the internet) will exceed typical broadcast TV viewing, finds a study [download page] from Unisphere Research, Level 3 Communications and Transitions, Inc. Indeed, for the almost 500 respondents surveyed, it's just a matter of when. Read more »

The State of Traditional TV: Updated With Q4 2016 Data

April 24, 2017

[By MC Editor, JC Lupis] The latest quarterly TV viewing figures from Nielsen were recently released, and we now have 6 years' worth of data on Americans' traditional TV viewing habits to examine. If you've been keeping track of these quarterly updates, you're well aware that youth as a whole are watching less traditional TV. So what might be new in this latest study [download page], covering Q4 2016? Let's take a look. Read more »

Email Click Rates Continued Their Slow Decline in Q4 2016

April 18, 2017

North American email click rates dropped on a year-over-year basis in Q4 2016 once again, dipping slightly to 3.1%, per Epsilon's latest quarterly report [download page]. That means that click rates have either stayed steady or fallen on a year-over-year basis for 15 consecutive quarters. Open rates increased on a year-over-year basis, though, as open and click rate trends continue to move in opposite directions. Read more »

Internet Users Are Increasingly Paying for Both Traditional TV and SVOD Services

April 17, 2017

Streaming video-on-demand (SVOD) services have become quite mainstream, but a new survey from Ampere Analysis suggests that people are not abandoning pay-TV in favor of these streaming services; instead, they are choosing to supplement their pay TV services by, in essence, creating their own TV bundles. Read more »