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Verticals > Media & Entertainment

1 in 5 Online Video Customers Paying for At Least 3 Streaming Services

March 27, 2017

The proportion of online video customers who pay for 3 or more streaming services has steadily climbed over the past 3 years, per survey results from 451 Research. While only 9% of video streaming customers paid for 3 or more services in December 2014, that figure has more than doubled to 19% in just 2 years. Read more »

Spotify Rapidly Growing in Popularity with Youth

March 20, 2017

Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from Edison Research and Triton Digital. Back in 2013, only 6% of respondents aged 12-24 reported being weekly Spotify listeners, but that figure has soared to 25% in 2016 and 38% this year. Read more »

How Do Viewers Discover Video Content?

March 20, 2017

Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer Technology Association (CTA). However, consumers are also now learning about new content through alternative means, such as streaming service recommendations (23%), social media (21%) or radio, TV or podcast host recommendations (16%). Read more »

Magazine Media Audiences Grew by More Than 6% Last Year

March 16, 2017

Total magazine media audiences – measured across online and offline channels – grew by 6.4% year-over-year in 2016, exceeding 1.7 billion, according to a recent MPA report. Magazine brands' video audiences showed the fastest growth, of 49.7%, followed by mobile web audiences, which grew by 24.9%. Read more »

What Are Teens’ Primary News Sources?

March 16, 2017

More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens aged 13-18. Teens rely as teachers or other adults, friends, and websites/apps to a lesser degree, with around one-third having used those as sources for news the day prior to the survey.. Read more »

Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability

March 15, 2017

Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success, Return Path has dug into its data [download page] and provided a host of new benchmarks across several metrics that can act as indicators for sender reputation. Read more »

Which Industries Are Getting the Most Out of Online PR?

March 13, 2017

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month. That exceeded the sports & entertainment and accommodation & food services industries, which enjoyed a sizable amount of press mentions but fewer social shares per mention, according to a TrackMaven report [download page]. Read more »

Q4 Email Performance, By Time of Day

March 9, 2017

The best time of day to send email during Q4 - at least when comparing transactions to volume - was between 4PM and 8PM, according to a new study [download page] from Experian Marketing Services. More specifically, mailings in this time frame resulted in 21.1% of transactions relative to 14.8% of volume. Read more »

Which Industries Had the Most Active Email Subscribers in Q4?

March 3, 2017

The majority of email subscribers tend to be inactive, according to data contained in a recent quarterly study [download page] by Yesmail Interactive [download page]. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days. Read more »

Which Marketing Budget Areas Are Most – and Least – Likely to be Reduced?

March 1, 2017

Marketing budgets are generally trending in the right direction, according to recent survey results from the American Marketing Association and Kantar Vermeer, as the proportion of marketers expecting spending growth in the short-term increased between Q2 and Q4 2016. So how are budgets being distributed - and which areas are least likely to be reduced in favor of others? Read more »