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Larger Companies Seem to Be Getting More Out of Their MarTech

Larger Companies Seem to Be Getting More Out of Their MarTech

While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle...

MarTech Innovation Accelerates During Pandemic

MarTech Innovation Accelerates During Pandemic

At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

These Are the Top Product Categories by Cinema Share of Ad Spend in the US

These Are the Top Product Categories by Cinema Share of Ad Spend in the US

The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose share of...

Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability

Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017's rate of 23%, marketers can't afford to rest on their laurels - more so in particular verticals with...

Check Them Out: Google Search Ad Mobile Benchmarks

Check Them Out: Google Search Ad Mobile Benchmarks

Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Good News. Your Email Campaigns Are Now Reaching 85% of Your List.

Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...

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