While companies generally report good ROI from martech platforms, higher-revenue companies are getting more for their money, according to Merkle’s latest Customer Engagement report [download page]. In the survey of 400 marketers at major US and UK B2C brands, Merkle...
Non-Profit Articles
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MarTech Innovation Accelerates During Pandemic
At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...
Facebook Giving Accounted for 3.5% of Non-Profits’ Online Revenues Last Year
Facebook giving made up 3.5% of all non-profit online revenue in 2019, with Health non-profits benefiting in particular (9.5%), according to M+R’s latest Benchmarks data. Alongside a decrease in revenue from email, the amount raised through Facebook increased by 6%...
Non-Profit Email Volume Declined in 2019, While Response Rates Improved
Non-profit email volume decreased in 2019 to an average of 50 emails sent per subscriber, according to the latest annual M+R Benchmarks study. This represents a 2.1% decline in email volume year-over-year. Wildlife/Animal Welfare non-profits were the highest-volume...
2019 Email Benchmarks: Which Industries Performed Well, on Which Days?
Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...
Why Do Americans Donate to Charity?
Three-quarters (75%) of American adults say they donate money to charity yearly, with 28% saying they donate between $100-$499 every year. So, what drives Americans to give money to charity? Here’s what a recent survey of more than 1,200 US adults from YouGov reveals....
These Are the Top Product Categories by Cinema Share of Ad Spend in the US
The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose share of...
Email-Derived Revenues Down For Non-Profits in 2018 Despite List Size Growth
Non-profits sent an average of 59 email messages per subscriber in 2018, an 8% increase from 2017, according to the latest annual M+R Benchmarks Study. Fundraising emails were responsible for the largest proportion of emails sent, at about 2 per month (25 annually),...
Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017's rate of 23%, marketers can't afford to rest on their laurels - more so in particular verticals with...
Check Them Out: Google Search Ad Mobile Benchmarks
Mobile devices are estimated to account for 60% of paid search clicks in the US, with smartphones alone representing at least half. Mobile devices' share of clicks is particularly influential on Google, so what kind of performance can advertisers expect from their...
Good News. Your Email Campaigns Are Now Reaching 85% of Your List.
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the year-earlier period. That's according to Return Path's latest annual...
Non-Profits Increase Their Email List Sizes, Campaign Volume
Non-profits sent 11% more emails in 2017 than in 2016, averaging 66 messages per subscriber throughout the year, according to the latest annual M+R Benchmarks Study. Fundraising emails comprised the largest overall segment, at roughly 2 per month (25 annually),...
CTV Reach Widening Gap with Traditional TV
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
B2B Buyers Are Thirsty for Research-Backed Thought Leadership
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
These Are the Top Product Categories by Cinema Share of Ad Spend in the US
The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And,...
Email-Derived Revenues Down For Non-Profits in 2018 Despite List Size Growth
Non-profits sent an average of 59 email messages per subscriber in 2018, an 8% increase from 2017, according to the...
Here’s How Marketers Fared in 2018 in the Metrics That Impact Email Deliverability
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path....