About half of content shared to social networks was shared to Facebook during Q2, according to an analysis of client data from Gigya. But while Facebook got the most shares, other networks are also seeing considerably activity, and there are significant disparities...
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Email Subject Lines: Which Terms Work, and Which Don’t
Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject...
2012 Ad Viewability Benchmarks, by Site Type
In light of recent data from comScore suggesting that a majority of display ads go unseen (at least per the 3MS standard for 50% of pixels in-view for at least a second), it's worth taking a look at viewability benchmarks according to PointRoll's latest benchmark...
Facebook Ad Benchmarks Reveal Which Industries Are Getting the Best Click Rates
Based on data collected from Social.com across upwards of 1 million ad units and 114 billion impressions during the first quarter, Salesforce has released a benchmark report [download page] examining the performance (and cost) of Facebook ads across unit types,...
All Else Equal, 9 in 10 Consumers Would Switch Brands to One Associated With a Good Cause
Consumers want to reward companies for their positive societal influences, according to the 2013 Cone Communications/Echo Global CSR Study. The vast majority of consumers around the world say that when companies engage in corporate social responsibility (CSR), they...
2012 In-Stream Video Ad Benchmarks Show Format’s Continued Strength
PointRoll has released data [pdf] from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads. The findings...
Global Sponsorship Spending Projected to Grow by 4.2% This Year
Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion, forecasts IEG in a new report. That represents a slowdown from 5.1% year-over-year growth in 2012 and 2011. Still, in North America, the outlook for 2013 is...
For B2C Emails, Longer Subject Lines Seen Getting More Clicks
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates, finds Adestra [download page] in a July 2012 study of 932 million emails from more than 40,000 campaigns across 6 sectors, sent over a 6-month...
Email Open, Click Rates Seen Lowest During Work Hours
Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking overnight, finds MailerMailer in a July 2012 report covering more than 1.2 billion opt-in email...
Gen Y Engages in Social Change
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris Interactive released in September 2011. Results from the "Social...
Minorities See Social Networking as Cause Aid
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University's Center for Social Impact...
Minorities Involved with Causes More than Whites
More than half of African-Americans and Hispanics are involved with causes, according to [pdf] a study based on data collected in late 2010 by Georgetown University's Center for Social Impact Communication and Ogilvy Public Relations Worldwide. Results of "Dynamics of...
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
B2B Executives Outline Their Most Important E-Commerce Initiatives
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Top 10 Marketing Charts of the Month – March 2017
This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics;...
Here’s How Marketers Fared Last Year in the Metrics That Impact Email Deliverability
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis released last year by...
These Financial Stats Show Why Brands Shouldn’t Focus Too Much on Millennials
Recent research has indicated that Boomers and Silents combine to account for more than 70% of adults with at least...