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Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company SizeAverage CPLs differ widely by industry and company size.August 21, 2017

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
1 in Every $6 Spent on Groceries Online Goes to New Products

1 in Every $6 Spent on Groceries Online Goes to New ProductsApparel is the most heavily reliant on newly introduced items.August 10, 2017

Adobe Digital Insights has released its latest monthly Digital Economy Project presentation covering July 2017. These reports look at various elements of the economy: one that caught our eye is a measure of “shifting consumer preferences,”... READ MORE
CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life Drops

CPG Print Coupon Distribution Relatively Flat in H1; Average Shelf Life DropsDigital distribution was up by double-digits, with Food brands leading the way.August 8, 2017

More than 155.7 billion CPG promotions were distributed during the first half of this year, reports Kantar Media, though that figure is relatively flat from 154.9 billion during the year-earlier period. Digital promotions were up by 18% year-over-year, but... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.August 7, 2017

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
Email Click Rates Decline Y-O-Y, Again, in Q1 2017

Email Click Rates Decline Y-O-Y, Again, in Q1 2017Meanwhile, open rates continue their steady upswing.July 26, 2017

Email click rates in North America have failed to increase on a year-over-year basis for the 16th consecutive quarter, per Epsilon’s latest quarterly review [download page] of client activity. The Q1 2017 report shows the average click-through rate at... READ MORE

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