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Verticals > Pharma & Healthcare

How Do Industries Score on Corporate Reputation Factors?

February 20, 2017

The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of corporate reputation reveals that consumer products companies tend to outperform tech companies in the various individual factors involved. Read more »

US Ad Spend Trends, by Medium, in 2016

February 6, 2017

In many ways, the final ad spending figures for 2016 demonstrated a continuation of previous trends, although there were some intriguing results mixed in, according to a review of figures recently released by Standard Media Index (SMI). Digital kept growing and print kept declining, but there were some indications of a shift away from digital and towards TV. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Email Click Rates Continue to Decline. Is An Increase in Marketing’s Share of Emails to Blame?

January 26, 2017

Open rates continue to climb, but it has been more than 3 years since the last year-over-year increase in North American email click rates. That's according to a review of quarterly email benchmark reports from Epsilon, including the latest covering Q3 2016 [download page]. Once again, open rates increased on a year-over-year basis (up from 31% to 34.1%), while click rates declined (from 3.5% to 3.1%). Read more »

US Adults Lack Confidence in Social Networking Platforms

January 9, 2017

Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults. Fewer than 1 in 6 respondents professed to having "a great deal" or "quite a bit" of confidence in online social networking platforms such as Facebook (15%) and Twitter (13%). Read more »

These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending

January 9, 2017

Healthcare spending in the US amounted to $1.4 trillion in 2013, or more than one-sixth of the entire US economy, according to a report published in the Journal of the American Medical Association (JAMA). The analysis - which examined 183 data sources to estimate spending on 155 conditions - reveals that the top 20 accounted for an estimated 57.6% of all personal healthcare spend. Read more »

Top 10 Multi-Platform Health & Medical Information Websites – November 2016

December 21, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

These 10 Brands Have the Highest Consumer Advocacy Ratings in the US

December 19, 2016

YouGov BrandIndex has debuted a new brand advocacy ranking, based on consumer likelihood to recommend more than 1,500 major brands. The results show that medical brands dot the list of the top 10 brands, placing 4 within that list. While hospital organizations did well as a sector, cable and satellite TV and consumer banks lagged with the lowest advocacy levels. Read more »

The Differing Socioeconomic Characteristics of America’s Rural and Urban Populations

December 13, 2016

censusbureau-us-rural-v-urban-population-characteristics-dec2016America's rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up in terms of their socioeconomic characteristics? The Census Bureau offers new insights, based on a review of 5 years' worth of data from the American Community Survey (ACS). Read more »

Social Media Gets the Nod for Product Launches

December 9, 2016

fivebyfive-top-product-launch-communication-channels-dec2016Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches, according to a study [download page] from Five by Five. Indeed, social media figured among the top 5 channels (of more than a dozen listed) for about three-quarters of the survey's respondents. Read more »