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Verticals > Real Estate

1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time

February 23, 2017

For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data from YouGov. However, close to 1 in 3 policyholders will use that time to look, typically using friends and family and price comparison sites for information. Read more »

What’s the Read Rate for Emails in Gmail’s Promotions Tab?

February 2, 2017

Email messages tagged as Promotions have a relatively high inbox placement rate of 84.5%, reports Return Path in an analysis [download page] of more than 6 billion messages sent to Gmail users between October 20 and 27, 2016. That was only slightly behind messages tagged as Social (87.2%) and Updates (86.8%), with those lacking a classification struggling to reach inboxes with a placement rate of 55.5%. Read more »

Top 10 Multi-Platform Real Estate Websites – November 2016

December 21, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

The Differing Socioeconomic Characteristics of America’s Rural and Urban Populations

December 13, 2016

censusbureau-us-rural-v-urban-population-characteristics-dec2016America's rural population tends to lag its urban counterpart in digital aspects such as internet adoption, broadband penetration and social networking use. But how do these community types measure up in terms of their socioeconomic characteristics? The Census Bureau offers new insights, based on a review of 5 years' worth of data from the American Community Survey (ACS). Read more »

Top 10 Multi-Platform Real Estate Websites – October 2016

November 16, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

One-Third of Millennials Say They Don’t Know Their Credit Score

October 31, 2016

navient-millennials-credit-score-knowledge-oct2016About 2 in 3 Millennials (aged 22-35) say that they know what their credit score is, an improvement from last year (61%), per results from Navient's latest annual Money Under 35 study [pdf]. The report indicates that credit score knowledge is considerably above-average among Millennials with higher levels of education. Read more »

Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

October 19, 2016

kellerfaygroup-hispanics-and-brand-word-of-mouth-oct2016Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to others. Read more »

Top 10 Multi-Platform Real Estate Websites – September 2016

October 12, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

Digital Devices Now Influence the Majority of US In-Store Sales

September 20, 2016

deloitte-digital-influence-in-store-retail-sales-2013-2016-sept2016Digital devices - or rather their use by US shoppers - now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte. Digital's influence on in-store sales has quadruped since 2013, per the study. Read more »

Top 10 Multi-Platform Real Estate Websites – August 2016

September 7, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.