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People Are Using Amazon Shopping Services Other Than Just Prime

People Are Using Amazon Shopping Services Other Than Just PrimePrime Pantry has been used by almost twice as many people as Amazon Echo.July 19, 2017

Amazon Prime Day came and went, soaring to new heights and reaching an estimated $1 billion in sales. So maybe the following figure may need to soon be bumped up: 63% of American adults surveyed by Walker Sands [download page] have used an Amazon shopping... READ MORE
E-Commerce’s Share of FMCG Sales, by Category

E-Commerce’s Share of FMCG Sales, by CategoryE-commerce accounts for 8% dollar share of overall FMCG sales.July 17, 2017

E-commerce is contributing the lion’s share of growth in the FMCG market, according to a new report [download page] from Nielsen. In fact, online channels have fueled 89% of FMCG sales increases in the past year. So how influential is e-commerce in... READ MORE
Retail Marketers Involved With AI Are Very Excited About Its Potential

Retail Marketers Involved With AI Are Very Excited About Its Potential8 in 10 agree that AI marketing will revolutionize the marketer's role.

The people tasked with setting marketing strategy and artificial intelligence (AI) applications at retailers with at least $50 million in revenues are very confident in its transformational potential, according to an Emarsys-sponsored survey [download page]... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others. July 14, 2017

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE
People Have Mixed Feelings About In-Store Personalization Tactics

People Have Mixed Feelings About In-Store Personalization TacticsShoppers aren't on board with the use of facial recognition technology to identify them as loyal customers.July 12, 2017

RichRelevance has released its 3rd annual “Creepy or Cool” study examining consumer attitudes to retail personalization tactics. The study indicates that the majority of adults in the US would allow retailers to collect more customer data to... READ MORE
How Retailers Can Improve the Product Ownership Experience, per Consumers

How Retailers Can Improve the Product Ownership Experience, per ConsumersTroubles with service post-purchase are frustrating to shoppers.July 11, 2017

Retailers and manufacturers could stand to improve the post-purchase experience, according to a study from The CMO Council and LiveTechnology. In fact, just 1 in 6 consumers surveyed reported receiving excellent post-purchase service, and the lack of such... READ MORE

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