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Verticals > Retail & E-Commerce

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

May 25, 2017

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone. Read more »

Amazon Echo & Commerce: 1 in 10 Using Their Smart Speakers to Order Products

May 23, 2017

Various analysts and experts are talking about the future of Amazon Echo as a commerce vehicle and Alexa's potentially disruptive force in retail and for brands. But where do we stand now? New research from comScore [download page] shows that shopping-related activities remain fairly limited, though 1 in 6 households with Smart Speakers are using them to find local businesses. Read more »

1 in Every 6 Retail Dollars Spent Online Goes to Apparel & Accessories

May 22, 2017

Apparel & Accessories in 2016 consolidated its position as the top e-commerce product category, and new data from comScore [download page] shows how it has slowly gained a progressively larger share of online retail dollars in the last few years, up to 17% in 2016 from 15.4% in 2013. In fact, the category has enjoyed a growth rate exceeding the overall e-commerce average in all but 2 quarters since 2014. Read more »

6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

May 22, 2017

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets. Read more »

Top 10 Marketing Charts of the Month – April 2017

May 19, 2017

This month's quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges; youths' purchase influencers; teens' top social platforms; businesses' use of social listening tools; marketing ROI headaches; most important PR trends; and fastest-growing e-commerce categories. Read more »

Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel and Tech

May 18, 2017

While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an environment where consumers prefer to save rather than spend, it looks like brand names have their biggest impact in apparel and electronics. Read more »

Retail Brand Equity: Millennials More Favorable Than Boomers

May 15, 2017

The Harris Poll recently released its 29th annual EquiTrend Study, and newly-released analysis based on the research indicates that Millennials award higher brand equity than Boomers to most retail categories. The brand equity ratings - based on familiarity, quality perceptions and purchase consideration - show that luxury department stores are among those with greater favorability among Millennials than Boomers. Read more »

Data Illustrates the Impact of Load Times on Conversion Rates

May 9, 2017

Mobile page speeds in the US are lagging best practices, and a recent study from SOASTA [download page] (now part of Akamai) demonstrates how lengthier page loads can have a significant detrimental influence on e-commerce conversion rates. In fact, a mere 100-milliseconds slower than a peak time can potentially result in a 7.1% drop in smartphone conversion rates. Read more »

US Retailers Are Now Getting A Majority of Their Google Search Ad Clicks From PLAs

May 8, 2017

Just recently we reported that retailers last year for the first time spent more on Google shopping ads than on text ads. Now, data from Merkle [download page] indicates that in the first quarter of this year, product listing ads (PLAs) crossed the majority threshold of Google search ad clicks for US retailers, climbing to 52% of all clicks. Read more »

The NRF Tells Us to Expect Record Spending for Mother’s Day This Year

May 4, 2017

Mother's Day spending will reach a new peak this year, says the NRF in a new forecast. And it's not due to more celebrants: instead, the 85% of adults planning to celebrate this year will spend an average of $186 on the holiday, up from $172 last year and boosting total spending to a projected $23.6 billion. That would approximate a double-digit (10%) rise from last year's predicted total. Read more »