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People Say These Types of VR & AR Immersive Ads Would be Most Compelling

People Say These Types of VR & AR Immersive Ads Would be Most CompellingThe travel industry has plenty to gain from immersive ads. July 3, 2017

The travel industry has plenty to gain from augmented reality (AR) and virtual reality (VR) advertising, according to research from Vibrant Media. In its survey of 3,000 respondents across the US, UK and Germany, Vibrant found that almost three-quarters... READ MORE
1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

1 in 10 Consumers Using Voice Search to Find Something to Watch on TVAnother 1 in 5 don't have the capability but would like to use it.June 19, 2017

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents... READ MORE
These Companies Top Consumers’ Corporate Social Responsibility Rankings

These Companies Top Consumers’ Corporate Social Responsibility RankingsWegmans tops the list for Baby Boomers, while Tesla takes the top spot for Millennials.June 16, 2017

Wegmans is the best perceived company in the US for social responsibility, reveals The Harris Poll after asking more than 23,000 consumers to rate the 100 most visible companies on attributes including support for good causes, environmental responsibility... READ MORE
Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?

Agencies Are Confident About Profitable Growth This Year. Where Will it Come From?Agencies see more business coming in the area of emerging tech, but need to battle against competition from in-sourcing and consultancies.June 9, 2017

Some 86% of agencies are confident that this year will be better than last in terms of profitable growth, according to a Society of Digital Agencies (SoDA) survey [pdf] of 126 executives primarily from mid-sized ($25M or less in annual revenues) digital... READ MORE
Father’s Day Spending Predicted to Reach New High

Father’s Day Spending Predicted to Reach New HighProjected retail spending surrounding Father's Day is about one-third less than for Mother's Day.June 6, 2017

Fresh off a predicted record spend for Mother’s Day (and for graduation), the NRF is out with another rosy projection, this time for Father’s Day. Based on a survey of more than 7,300 adults, the NRF expects that total retail spending surrounding... READ MORE
The 5 Devices With the Broadest Penetration in US Households

The 5 Devices With the Broadest Penetration in US HouseholdsSmartphones are now in the second spot thanks to a big jump in household ownership.June 2, 2017

The Consumer Technology Association (CTA) is out with its 19th annual study of consumer technology ownership, noting that smartphone penetration has surged by 6 points to 80% of US homes. But the good old television continues to be the most widely owned... READ MORE

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