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Verticals > Technology

IT Decision-Makers Say They Notice Ads While Watching Video, Shopping Online

May 25, 2017

Some 61% of IT decision-makers have an ad blocker installed on at least one of their devices, according to a Yahoo survey. The desktop (50%) - the device in which they spend most of their time - is the most common one on which they've installed an ad blocker, with fewer (28%) having an ad blocker on their smartphone. Read more »

6 in 10 Interested in Virtual Reality Presentations When Researching Vehicles

May 22, 2017

Roughly 6 in 10 consumers surveyed across 8 countries say that besides traditional methods of research, they'd like to use Virtual Reality presentations when searching for information about vehicles. That's according to Capgemini's Cars Online 2017 study [download page], which found respondents in Emerging Markets showing more interest in additional features than those from Mature Markets. Read more »

Consumers Say They’re Most Likely to Make Aspirational Purchases in Apparel and Tech

May 18, 2017

While quality may be key to loyalty, consumers also are very focused on prices when making retail purchase decisions, according to a survey of 1,000 adults from Ask Your Target Market (AYTM). In an environment where consumers prefer to save rather than spend, it looks like brand names have their biggest impact in apparel and electronics. Read more »

Email’s Not Dead; Brands Are Innovating With It. Here’s How.

May 1, 2017

It wasn't so long ago that email was supposed to die at the hands of social media as a communications channel. But brands have been sending more email, consumers have been doing the same, and marketers continue to rate email the most effective digital channel. But what are they doing to get better? A report from Econsultancy and Adestra [download page] offers some insights. Read more »

Retailers Are Shifting From Google Text Ads to Shopping Ads And Seeing More Mileage From Smartphones

April 28, 2017

For the first time in 2016, retailers spent a greater portion of their Google AdWords budgets on shopping ads (53%) than on text ads (47%), reports Sidecar in a new study [download page]. Google Shopping ads saw a concurrent jump in share of sitewide sales, almost doubling from 9% in 2015 to 16.1% last year among the retailers analyzed, as performance also improved on mobile devices. Read more »

Consumers Have Mixed Feeling About AI’s Potential for Customer Service

April 13, 2017

Consumers aren't convinced that AI can provide the same, or better level of customer service that a human can provide today, according to a Pegasystems survey. In fact, more adults surveyed across the globe disagree (38%) than agree (27%) that AI can match human customer service. However, there's a bit more optimism about the future, as more agree (38%) than disagree (26%) that AI has the potential to improve service in the future. Read more »

What Do B2B Marketers Enjoy Most About Their Jobs?

April 11, 2017

The majority of B2B marketers say that they enjoy the more creative and strategic aspects of their jobs, such as developing and launching new campaigns (76.7%), according to [download page] a survey from the Martech Industry Council and Leadspace. Likewise, they take pleasure in creating and building new marketing programs (69.8%) and planning and executing major events (38.2%). Read more »

Top 10 Marketing Charts of the Month – March 2017

April 10, 2017

This month's quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials' new media milestone; financial status, by generation; improving digital ads; obstacles to marketing analytics; CMOs and brand-building; corporate reputation drivers; and CX leader. Read more »

Smartphone Share of US Site Visits in 2016, by Industry

April 10, 2017

Smartphones once again ramped up their influence last year as devices used to visit websites, with their share of visits growing across key industries, reports Adobe Digital Index in its latest "Best of the Best" report. The devices' largest share of site visits was again in the Media & Entertainment sector, where they grew to account for 42.1% of all traffic in the US last year. Read more »

These Are the Fastest Growing E-Commerce Categories in the US

April 4, 2017

Jewelry & Watches stands out as the fastest growing retail e-commerce category in the US, with an impressive 39% year-over-year growth in 2016, per a study from comScore [download page]. Several categories saw growth rates surpassing 20%, including Furniture, Appliances & Equipment (26%) and Computer Software (24%). Total e-commerce y-o-y growth increased to 19%, from 14% in 2015. Read more »