Large corporations continue to suffer from poor reputation.
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Amazon Fares Well in Latest Annual Brand Health Rankings
Tech brands dominated the most improved list for 2023.
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Search Engines Remain Most Trusted News & Information Source
Search engines are also the most commonly used for tech and innovation news.
Subscription Business Benchmarks in 2023: 6 Key Points to Know
Free trial conversion rates are declining, but churn rates have remained steady.
US Consumer Technology Sales to Expand This Year
Spending on Software and Subscription Services is expected to reach close to one-third of the total.
Digital Boomers See the Benefit of Technology in Various Categories
7 in 10 Digital Boomers are curious about new tech, devices, and apps and most look forward to embracing new tech that can improve their lives.
Consumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible.
Consumers Still Prefer the Human Touch in Customer Service
Human customer service interactions are preferred over digital ones for most – but not all – scenarios.
Digital Commerce M&A Is Regaining Some Momentum
Transactions have grown now for 3 consecutive quarters.
Some Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search.
Digital Accounted for One-Third of Growing Out-of-Home Ad Spend in Q2
OOH ad spend continued its ascent, posting the second-largest Q2 on record.
How Much Time Are Adults Spending with Media?
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Internet Use Climbs Among Older Adults
Almost 9 in 10 adults ages 65 and older used the internet last year.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Public’s Trust in Big Tech, Big Business Continues to be Low
Adults are 3 times more likely to have “very little” confidence in big business as to have either a “great deal” or “quite a lot” of confidence.