Apple takes over from Amazon as this year’s leader.
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The “Meh”-taverse: Americans Not Sold on Virtual Worlds
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Impulse Purchases Seen More Common Among Youth
The top categories for impulse purchases are Clothing/Apparel and Food & Drink.
1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media.
Here Are Some Benefits of High Maturity in MarTech
High-maturity firms are more likely than their low-maturity counterparts to report increased lead generation and improvements in conversion rates.
The Public’s Confidence in Big Business Drops to A Record Low
People are also expressing less confidence in large technology companies.
For Some Industries, People Are More Likely to Believe Bad Than Good News
A majority of people are likely to believe negative information about social media companies, while just a third are likely to believe positive news about them.
Back to Class Spending Expected to Reach Record High This Year
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
The World’s Most Valuable Brands Record Sustained Growth
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
MarTech Stays Relatively Steady At About One-Quarter of CMOs’ Resource Budgets
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
Here’s Where Consumers Get Info About Local Businesses
18-24-year-olds say they’re more likely to have recently used Instagram and TikTok than Google Search for local business information.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
The Changing Motivations for Social Media Use Among Gen Zers Worldwide
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
Enterprise Tech Budgets Remain Resilient
Almost half of enterprise tech buyers expect their spending to increase.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.