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How Active Are Brands on Snapchat?

How Active Are Brands on Snapchat?Influencers are mentioning beauty brands more often on Instagram Stories than on Snapchat.August 15, 2017

Snapchat has been in the news quite a lot recently and apparently was the subject of an acquisition bid from Google. Its second quarter earnings release showed slow user growth, though on the positive side WPP is doubling its ad spend on the platform. Now,... READ MORE
Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for Travel

Almost 8 in 10 US Adults Are Familiar With Sharing Economy Services for TravelSharing services' main perceptual advantages over traditional services relate to value and authenticity of the local experience.August 11, 2017

As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them. That’s according to the latest annual Allianz Travel Insurance Sharing Economy Index produced in... READ MORE
Your Email Campaigns Are Only Reaching Three-Quarters of Your List

Your Email Campaigns Are Only Reaching Three-Quarters of Your ListOnly 77% of emails in the US reach the inbox; globally, 8 in 10 do so.August 9, 2017

Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability Benchmark Report [download page], which looks... READ MORE
Q1’s Top Ad Spenders in the US

Q1’s Top Ad Spenders in the USThe top-spending verticals differed greatly in the US and China.August 7, 2017

Overall ad spending in the US was down year-over-year in Q1 2017, with out-of-home (+1%) the only media type to buck the trend, according to a recent study from Kantar Media [download page]. Print was hardest hit (-9%), while radio and TV also saw modest... READ MORE
Retailers Delivering Relevant Emails, People Say

Retailers Delivering Relevant Emails, People SayMedia and publishing brands could stand to up their game, it seems.July 24, 2017

People still prefer to receive communications from brands via email than through any other medium, finds Campaign Monitor in a recent survey. This is a long-standing preference that has been highlighted in other research, too. Of course it helps when those... READ MORE
E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques

E-Commerce User Journey Analysis Reveals Highest Performing Personalization Techniques2 billion user journeys - primarily in the retail and travel industries - show that some personalization techniques work better than others. July 14, 2017

Marketers have reported strong results in the past from their use of personalization across various channels. But which personalization tactics work best? Qubit dove into 2 billion e-commerce user journeys [download page] and 120 million purchases –... READ MORE

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