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Verticals > Travel & Hospitality

Which Industries Had the Highest Cart Abandonment Rates in Q4?

February 9, 2017

More than three-quarters (76.8%) of customers left behind their order instead of purchasing in Q4 2016, based on a review of averages across 500 leading global brand clients. That's according to SaleCycle's latest quarterly Remarketing Report, which notes that Fashion (67.4%) had the lowest abandonment rate of the 6 industries highlighted. Read more »

Online Shoppers Say Search Is The Most Important Factor in A Great Digital User Experience

February 3, 2017

When shopping online, easy search functions trump fast websites and easy checkout as the most important factor in a great digital user experience, according to [download page] a survey from Episerver. Personalized content, meanwhile, is the least important of 5 factors ranked by the most than 1,100 US online shoppers surveyed. Read more »

Which Brands Are Doing Best At Meeting Their Customers’ Expectations?

January 31, 2017

Consumers continue to expect more from brands - but brands aren't rising to the challenge, reports Brand Keys in its latest annual Customer Loyalty Engagement Index. The 22nd annual study looks at the key purchase drivers across various categories and sees how brands in those categories stack up to the ideal across those drivers. Read more »

Top 20 B2B Marketing Charts of 2016

January 30, 2017

From content marketing and digital initiatives to demand generation, vendor relationships and programmatic advertising, our collection of 2016's top B2B marketing charts (B2C deck found here) presents an intriguing array of data from both strategic and tactical standpoints, giving B2B professionals insights that can help drive greater marketing effectiveness. Read more »

Top 10 Multi-Platform Travel Destination and Accommodation Websites – November 2016

December 21, 2016

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Each month, Hitwise measures more than 20 million unique websites, including sub-domains of larger websites, and 500 million searches. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage may not include traffic for all sub-domains of certain websites that could be reported on separately.

Good Design Aids Marketing Success, Consumers Say

December 5, 2016

adobe-design-impact-on-marketing-dec2016Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design's influence doesn't stop at customer acquisition, says Adobe in its State of Create: 2016 report. In fact, 7 in 10 adults also agree that they would be more loyal to a brand that has good design, per the survey's findings. Read more »

Mobile and Desktop Email Click-to-Open Rates Approach Parity

December 1, 2016

yesmail-mobile-v-desktop-email-cto-rates-in-q3-dec2016It's been a while coming, but click-to-open (CTO) rates on mobile devices look to be finally matching those on desktops, according to the latest quarterly report [download page] from Yesmail Interactive. The convergence owes more to plummeting rates on desktops than big increases on mobiles, though. Read more »

Mobile App Launch Growth Outpacing App Install Growth

November 30, 2016

adobedigitalinsights-mobile-app-launch-vs-install-growth-in-q2-nov2016In the US, growth in existing mobile application launches is significantly outpacing growth in app installs, according to an Adobe Digital Insights report examining the finance, travel, automotive, shopping and media and entertainment sectors. The data is a further reminder that the growth in mobile app time benefits some more than others. Read more »

Digital Display Ad Benchmarks in H1 2016, by Vertical and Region

November 28, 2016

sizmek-display-ad-benchmarks-by-region-in-h1-nov2016Want to know how your display ads measure up? Sizmek has plenty of answers for you, based on an analysis of hundreds of billions of impressions served via its platform during the first half of this year. Globally, the report [download page] indicates that the average click-through rate (CTR) for a standard banner ad was 0.16%, though there were considerable differences across regions. Read more »

Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase

November 21, 2016

expediacomscore-online-travel-bookers-ad-recall-nov2016Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an Expedia Media Solutions study [download page] that surveyed more than 2,400 adults who had booked travel online within the prior 6 months. In fact, some 47% of respondents in the US recalled seeing a travel ad while shopping for or booking travel. Read more »