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2020’s Top Brands Ranked by Customer Loyalty

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. Rounding out the top...

Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low

Positive Perception of the Advertising and PR Industry Rises Slightly, But Remains Low

People’s perception of the advertising and public relations industry has seen a slight lift this year. Indeed, after hitting a low point last year, the latest Gallup survey on industry perception shows that the advertising and public relations industry has redeemed...

How Does Customer Experience Affect Loyalty Behaviors?

How Does Customer Experience Affect Loyalty Behaviors?

Just 1 in 8 customers would recommend a company after they experienced very poor customer experience according to recent data [download page] from XM institute. Here’s a look at what else the report uncovered on the ROI of customer experience when it comes to consumer...

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Out-of-Home Ad Spend Plummets in Q2 After Years of Growth

Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed - and consumers told to stay at home due to the coronavirus pandemic - revenues from OOH advertising...

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

Consumers Shown to Say, Stay and Spend More With Loyalty Programs

More than 6 in 10 consumers modify their spending in order to maximize loyalty program points, according to figures in Bond's latest annual Loyalty Report [download page] for 2020. The report takes a look at how brands can best encourage loyalty from members, as well...

What Are the Top-Spending Industries in Digital Video?

What Are the Top-Spending Industries in Digital Video?

The Retail industry currently accounts for more digital video and digital display advertising dollars than any other industry, but it isn’t set to increase its investment despite record e-commerce sales, according to new figures from eMarketer. Here’s a look at how a...

The Pandemic Pushes A Rebound in Mobile App Opens

The Pandemic Pushes A Rebound in Mobile App Opens

Echoing the growth in global app revenue and downloads this year, mobile app open rates and location opt-ins have picked up significantly since the COVID-19 pandemic after being on the decline earlier. So finds a report [download page] from Airship, laying out what...

Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ

Search Ad Trends During the COVID Quarter: Clicks Rise; Formats Differ

The second quarter of 2020 encompassed the sustained spread of the coronavirus, and is when the full impact of the pandemic could begin to be seen. As with other areas of marketing, paid search has experienced its own effects. Recent benchmark data shows the...

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