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Data Hub: Coronavirus and Marketing [Updated]

Advertising Trends, Agency Business, Analytics, Automated & MarTech, Automotive, B2B, Boomers & Older, Brand Loyalty & Purchase Habits, Brand Metrics, Brand-Related, Broadcast & Cable, Business of Marketing, Content Marketing, CPG & FMCG, Creative & Formats, Cross-Media & Traditional, CSR & Environmental, Customer-Centric, Demographics & Audiences, Digital, Direct Mail, Display & Rich Media, Email, Featured, Food & Restaurants, Government & Politics, Industries, Innovation, Lead Generation & Management, Local & Directories / Small Biz, Magazines, Market Research, Marketing Budgets, Media & Entertainment, Mobile Phone, Newspapers, Non-mobile Connected Devices, Out-of-Home, Paid Search, Pay-TV & Cord-Cutting, Pharma & Healthcare, Privacy & Security, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Search Engine Optimization, Social Media, Spending & Spenders, Spending Trends, Sponsorships, Sports, Staffing, Tablet, Technology, Telecom, Television, Trade Shows & Events, Travel & Hospitality, TV Advertising, TV Audiences & Consumption, Video, Videogames, Word of Mouth, Youth & Gen X

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

US Out-of-Home Advertising Growth Slows in Q1 2020

Advertising Trends, Automotive, Creative & Formats, Cross-Media & Traditional, Financial Services, Government & Politics, Industries, Media & Entertainment, Out-of-Home, Real Estate, Spending & Spenders, Technology, Travel & Hospitality

US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to...

MarTech Innovation Accelerates During Pandemic

Analytics, Automated & MarTech, Business of Marketing, Customer Engagement, Customer-Centric, Data-driven, Digital, Email, Financial Services, Industries, Innovation, Mobile Phone, Non-Profit, Pharma & Healthcare, Retail & E-Commerce, Travel & Hospitality, Video

At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...

Here’s How COVID-19 Is Expected to Impact Global Ad Spending This Year

Advertising Trends, Creative & Formats, Cross-Media & Traditional, Digital, Display & Rich Media, Europe & Middle East, Featured, Global & Regional, Industries, Latin America, Magazines, Media & Entertainment, Newspapers, North America, Out-of-Home, Paid Search, Radio, Social Media, Spending & Spenders, Telecom, Television, Travel & Hospitality, TV Advertising, UK, Video

Prior to the global outbreak of COVID-19, the total global investment in advertising for 2020 was forecast to grow by 7.1% year-over-year (y-o-y). But 6 months into the year and with the pandemic changing everything from customer behavior to marketing and advertising...

Most Media and Healthcare Searches on Google Late Last Year Produced No Clicks

Digital, Industries, Media & Entertainment, Paid Search, Pharma & Healthcare, Retail & E-Commerce, Search Engine Optimization, Travel & Hospitality

More than two-thirds (68%) of all health-related searches on Google produce no clicks, with Travel-related searches being the most likely to produce organic clicks (47%), per new analysis of click types across 4 verticals provided by Searchmetrics. In 3 out of the 4...

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

Advertising Trends, Automotive, Creative & Formats, Cross-Media & Traditional, Education, Financial Services, Food & Restaurants, Government & Politics, Industries, Media & Entertainment, Out-of-Home, Real Estate, Retail & E-Commerce, Spending & Spenders, Technology, Telecom, Travel & Hospitality

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018 (4.5%),...

Here Are the Top Brands US Customers Would Recommend

Word-of-mouth remains one of the greatest influencers when it comes to where to shop and what to purchase, with almost half (47%) of consumers saying that it is a very important factor when it comes to purchasing a product. So, which brands are most likely to be...

Facebook Ad Campaigns Look to Boost Post Engagement; Instagram Advertisers Focused on Clicks

Advertising Trends, Creative & Formats, Digital, Industries, Media & Entertainment, Retail & E-Commerce, Social Media, Spending & Spenders, Telecom, Travel & Hospitality, Video

Global advertising revenue for Facebook (including Instagram, WhatsApp and Messenger) is expected to grow by 19% to reach almost $83 billion this year. But what are advertisers hoping to achieve with their ads on Facebook and Instagram? Here’s what a new report...

Surprise: In Some Areas, Americans Think They’ll Shop More Offline in the Future

CPG & FMCG, Customer Satisfaction, Customer-Centric, Demographics & Audiences, Food & Restaurants, Global & Regional, Industries, Media & Entertainment, North America, Retail & E-Commerce, Spending Trends, Technology, Travel & Hospitality

With retail e-commerce sales in the US continuing to grow at double-digit rates, it may come as a surprise that some consumers are actually looking to spend more offline in the future in certain categories, per a recent study [download page] by MiQ. When consumers in...

These Brands Enjoyed the Best ‘Buzz’ in 2019

Brand Metrics, Brand-Related, Broadcast & Cable, Cross-Media & Traditional, Digital, Financial Services, Industries, Media & Entertainment, Pay-TV & Cord-Cutting, Retail & E-Commerce, Search Engine Optimization, Social Media, Technology, Telecom, Television, Top Brands, Travel & Hospitality, Video, Word of Mouth

When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking...

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Digital, Education, Email, Financial Services, Food & Restaurants, Government & Politics, Industries, Media & Entertainment, Non-Profit, Retail & E-Commerce, Travel & Hospitality

Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on increasing engagement, it's worth taking a look a new email benchmarks...

Gender Inequality Continues in YouTube Ads

Advertising Trends, Automotive, CPG & FMCG, Creative & Formats, Demographics & Audiences, Digital, Education, Financial Services, Government & Politics, Industries, Media & Entertainment, Men, Pharma & Healthcare, Retail & E-Commerce, Travel & Hospitality, Video, Women

In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often than males, ads that were either women-led or gender-balanced...

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Travel & Hospitality Articles

Additional categories:

US Out-of-Home Advertising Growth Slows in Q1 2020

MarTech Innovation Accelerates During Pandemic

Most Media and Healthcare Searches on Google Late Last Year Produced No Clicks

US Out-of-Home Ad Revenues Grew by 7.5% In 2019

Surprise: In Some Areas, Americans Think They’ll Shop More Offline in the Future

2019 Email Benchmarks: Which Industries Performed Well, on Which Days?

Gender Inequality Continues in YouTube Ads

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