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Online & Mobile > Video

State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization

June 21, 2017

Salesforce Research has released its 4th annual "State of Marketing" report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least in channel usage: marketing leaders responding to the survey estimated that on average, one-third of their budgets are spent on channels they didn't know existed 5 years ago. Read more »

Cord-Cutters Watch More OTT, But On the Whole Are Fairly Light TV Content Viewers

June 19, 2017

Households that previously subscribed to pay-TV but no longer do so (cord-cutters) spend 2.5 hours per day watching over-the-top (OTT) content such as Netflix and Hulu, reports comScore after analyzing the behaviors of such homes during the month of March. The firm notes that the 79-hour monthly average is well above that of the average OTT viewing home (49 hours per month), but is just a fraction of the 225 hours of linear TV watched by the average home. Read more »

1 in 10 Consumers Using Voice Search to Find Something to Watch on TV

June 19, 2017

Voice-enabled assistants are becoming more popular, and are beginning to be used for digital commerce. But what about voice and TV? A new report from TiVo [download page] examines the use of voice search to discover content, finding that 1 in 10 respondents are currently using their voice to find something to watch. Read more »

Alert: US Broadband Market Matches Pay-TV Market in Size

June 14, 2017

It's well known that in recent years the pay-TV market has been shrinking, even if sometimes the rate of cord-cutting has been overblown. At the same time, many of the companies that offer pay-TV services have been adding broadband subscribers. And for the first time, in Q1, the number of broadband subscribers matched (if not exceeded) the number of pay-TV subscribers, per our review of Leichtman Research Group (LRG) data. Read more »

Social Media Trends: Which Platforms and Content Types Are Gaining Favor?

June 12, 2017

The latest annual Social Media Marketing Industry Report [download page] was recently released by Social Media Examiner. The wide-ranging study, based on a survey of more than 5,700 participants around the world, offers some insights into marketers' shifting preferences surrounding platforms and content. Read more »

Netflix Now Has More Paying Subscribers in the US Than All The Top Cable TV Companies, Combined

June 12, 2017

A couple of months ago we reported on the diverging successes of Netflix and cable TV companies, noting that the former boasted almost as many paying subscribers as the latter. Well, as of Q1 2017, Netflix has overtaken cable TV companies in subscriber volume, per our review of Netflix's latest earning statement [pdf] and figures released by the Leichtman Research Group. Read more »

Majority of Consumers Say Ads Can Affect the Site Experience, Find Pop-Ups Intrusive

June 8, 2017

Eight in 10 adults at least somewhat agree that online ads can impact their experience on specific websites, according to a survey from Ask Your Target Market (AYTM). The research indicates that most would be likely to use an ad blocker in the future were they to notice an increase in obtrusive ads. Read more »

Top 10 Marketing Charts of the Month – May 2017

June 7, 2017

This month's quick-hit set of top charts includes the following topics: population shares, by age bracket; media consumption trends; media advertising heavyweights; most tolerated ad types; brand behavior on social media; email innovation efforts & KPIs; B2B digital priorities; inbound marketing challenges; and programmatic's "tech tax." Read more »

Half of Top Publishers’ App Install Spend Reportedly Allocated to Video Formats

June 6, 2017

Video formats now account for half of all app install spending by developers of the 100 top-grossing apps, according to the latest semi-annual study [download page] from AdColony. Full-screen video alone commands one-quarter of app install spend, with social video (16%) getting the next-biggest allocation of spending among formats. These are also considered the most effective formats. Read more »

The TV Remains the Dominant Screen for Video Viewing

June 1, 2017

Mobile video may be growing in popularity, but TV continues to be the top dog for video consumption. To wit, during the fourth quarter of 2016, American adults spent more than 90% of their video viewing time watching content on a TV screen, according to Nielsen. The vast majority of that time, in turn, was spent with linear TV. Read more »