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How Many Americans Are Sports Fans?

How Many Americans Are Sports Fans?There's been a decline in pro football's fan base (hello, politics), but it remains one of the most popular sports in America.October 23, 2017

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from... READ MORE
What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?Stereotypes don't apply. Plus, many are distracted while watching TV.October 12, 2017

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch... READ MORE
People Complain of Gender Stereotyping and Lack of Diversity on TV

People Complain of Gender Stereotyping and Lack of Diversity on TVTV ads are using outdated gender stereotypes and programming is failing to be racially inclusive enough, according to new studies.October 4, 2017

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many... READ MORE
Almost Half the World is Now Online

Almost Half the World is Now OnlineThe majority of households around the world have access to the internet at home.August 16, 2017

Some 48% of individuals the world over use the internet, meaning that internet use has more than doubled over the past decade. That’s according to the latest annual report [pdf] from the International Telecommunications Union (ITU), which also notes... READ MORE
Alcohol Drinkers Show Uptick in Preference for Liquor

Alcohol Drinkers Show Uptick in Preference for LiquorMeanwhile, the vast gender gap in alcohol preferences persists.July 31, 2017

Some 62% of American adults report drinking alcohol, down from 65% last year but well within the 55-71% range observed over the past 70-odd years, reveals Gallup in new survey results. Among alcohol drinkers, beer remains the beverage of choice, as it has... READ MORE
Netflix Is A “Must Keep” TV Brand, People Say

Netflix Is A “Must Keep” TV Brand, People SayEven more so than FOX.July 28, 2017

For the first time this year, Solutions Research Group’s annual “Must Keep TV Report” has included the three major streaming services: Netflix, Hulu and Amazon Prime Video. And all three have immediately made their mark on the study,... READ MORE

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