Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Word of Mouth Articles
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What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
How Do 25-34-Year-Olds Discover New Music?
Almost half of 25-34-year-olds globally discover new music via music apps.
Which Health and Wellness Activities Are Gaining – and Losing – Steam?
US adults are more likely to turn to online sources and social media than a family doctor for information on managing health and wellness.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
People Are Discovering Streaming Video Content Through A Variety of Sources
About 4 in 10 video streamers say they have discovered content to watch by chance. But ads and word-of-mouth are also powerful.
Social Media Users Trust Their Connections Most for Product Advice
Consumers are more likely to take a product recommendation from an everyday social media user than an influencer.
Even with Multitudes of Options, Viewers Find it Hard to Find Good TV Shows to Watch
Many also find it difficult to figure out which service has everything they want to watch.
In-Store Marketing Tactics Still Found Effective
Even in this day and age where consumers have ample online sources to help them make buying decisions, it appears that more traditional methods still have plenty of influence. This is per a survey by GfK, which looks at the top shopping influences across 16 product...
Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong
With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and a report [download page] from Movable Ink finds that two-thirds...
Heavy Podcast Listeners Prove Active in W-O-M
Podcasts are growing in popularity, with more than half of the US population saying they’ve listened to a podcast. The medium is popular among advertisers, as well, offering excellent brand safety and the ability to reach desired and diverse audiences. One of the main...
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
4 in 10 Discover New Products and Services via TV Ads
Meanwhile, some 18% of podcast listeners ages 16 and older surveyed in Q4 said that they discovered new products and brands via ads heard during podcasts.
Gen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.