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How Many Americans Are Sports Fans?

How Many Americans Are Sports Fans?There's been a decline in pro football's fan base (hello, politics), but it remains one of the most popular sports in America.October 23, 2017

College football is now almost as popular as professional football in the US, finds Gallup in newly-released survey results. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from... READ MORE
Shoppers Go Online For Variety, In-Store For Service

Shoppers Go Online For Variety, In-Store For ServiceSight and Touch elevate the in-store experience, shoppers say, but they're more mixed on the impact of Sound.October 19, 2017

Shoppers still prefer the in-store experience to the online one across electronics (66%), fashion (74%) and home improvement (76%), according to a study from TrendSource [download page]. An overwhelming majority of respondents believe that the store... READ MORE
Half of Adult Email Users Still Use Their First-Ever Email Address

Half of Adult Email Users Still Use Their First-Ever Email AddressAbout 1 in every 6 Millennials reads emails as soon as they come in.October 13, 2017

Roughly half of American adults with access to a digital device and who use email continue to use the the first email address they ever had, according to results from a YouGov survey [pdf]. That includes 37% who not only use that address but consider it... READ MORE
What Are Women’s Favorite Movie Genres to Watch on TV?

What Are Women’s Favorite Movie Genres to Watch on TV?Stereotypes don't apply. Plus, many are distracted while watching TV.October 12, 2017

Moms love action and men watch romance. Surprised? A new study from Adobe Digital Insights (ADI) finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romance ones, while many men often watch... READ MORE
Millennial W-O-M Rankings: Facebook > Snapchat

Millennial W-O-M Rankings: Facebook > SnapchatYouTube and Amazon also figure among the brands that 18-34-year-olds hear and talk about the most.October 3, 2017

Youth are turning away from Facebook and to Snapchat, as the theory goes (accompanied by some data). And that might well be true for teens and young Millennials, but apparently Facebook isn’t uncool enough to avoid talking about. New data from YouGov... READ MORE

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