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Latest MarketingCharts stories

Top 10 Marketing Charts of the Month – November 2016

This month’s quick-hit set of top charts includes the following topics: social network user demographics; product discovery on social; digital display ad benchmarks; reducing email list churn; what finance wants from marketing; B2B social content effectiveness; constructing B2B buyer personas; content strategists’ top initiatives; top trends in marketing technology; and holiday 2016 retail spending forecast.

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Marketers Rank Their Top-Performing Automation Journeys

The main barrier to marketing automation implementation has shifted over the past couple of years from lack of awareness to lack of budget, reports Autopilot in a recent study [download page], suggesting that as lower-cost options become available, marketing automation adoption will continue to increase. The report indicates that high-performing marketers regularly send automated emails […]

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What Brings Shoppers to Stores – And Keeps Them Coming Back?

Surprise! Not only is TV advertising an effective way of driving consumers into stores, but it’s also a top factor for Millennials, according to research from Kelly Scott Madison (KSM) [pdf]. Based on a survey of more than 1,000 US adults, KSM found 30% of US adults stating that TV ads are extremely or very […]

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What Features Do Members Want From Retail Loyalty Programs?

Retail loyalty program members value flexibility over personalization in their programs, according to a Nielsen survey [download page] of more than 30,000 internet users across 63 countries. Indeed, the most appealing features among program members are points or rewards for purchases made across various channels (81%) and the ability to choose among several types of […]

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Marketers: How Much Will These Consumer Trends Impact You in the Next Decade?

The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years, according to survey results from the New York American Marketing Association (NYAMA) and BrandSpark, in association with Dapresy.

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