The second annual (and BPA Worldwide-certified) “Digital Magazine Reader Survey” by Texterity finds that digital magazine readers are highly satisfied – and engaged – with the digital magazines they read (via Publishing Executive).
Among the survey’s top findings:
High overall satisfaction: 88% of digital readers are “very satisfied” or “satisfied” with their digital magazine.
Action oriented with products and services: Digital edition readers take action regarding a product or service 90% of the time, with over 65% visiting the advertiser’s website
Digital readers are engaged: 89% of respondents read their issue within a week, and 42% read it immediately or the same day.
The “Big 3” reasons for reading digital: Subscribers like digital for the ability to search issues, ease of saving, and digital magazine’s environmental friendliness.
Decreasing use of print media: 44% of digital readers have decreased their use of print magazines and rely more on digital.
Not just for Generation X: Digital readers are primarily business professionals with a median age of 45 years old and over 17.5 years of industry experience.
More than 80 percent of digital readers rely on digital magazines to help them perform their jobs better.
The survey was conducted March-April 2007 by Texterity, and the results were certified by BPA Worldwide, which provided audit and tabulation support. The survey received 11,642 responses from readers who have “read at least one digital magazine” recently from among 110 publications representing 33 publishers of trade/professional and consumer magazines.
