Explore Our Insights
Customize Your Feed
Automotive Ad Spending Down; Spot Radio and TV UpApril 27, 2007Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was... READ MORE
Feel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear