Archives by date

April 2007

Alternative Out-of-Home Media Spending Soars 27%

April 30, 2007

Alternative out-of-home media spending surged 27.0% to $1.69 billion in 2006 and is projected to grow 27.7% in 2007 as brand marketers seek more effective ways to engage mobile consumers during their daily routines, according to the PQ Media “Alternative Out-of-Home Media Forecast 2007-2011” report. Alternative out-of-home advertising is one  Read More »

Mobile Web Surfers a Growing Minority, Most Use Search

April 30, 2007

Some 30% of mobile users access the internet via their mobile devices, but 75% of those who do also conduct searches, relying mostly on the major search engines rather than carriers’ mobile platforms, according to a study by digital marketing agency iCrossing. “How America Searches: Mobile,” the sixth in a  Read More »

Marketing Execs Don’t Know Single Women

April 30, 2007

Marketing execs tend to hold misconceptions about single women, assuming they are less educated, more adventuresome and wealthier than they actually are, according to Gigi Carroll, VP/concept director at Draft FCB Group, Chicago. Marketers also tend to be wrong about the ethnic make-up of this market consisting of 51 million  Read More »

Automotive Ad Spending Down; Spot Radio and TV Up

April 27, 2007

Advertising spending for the automotive industry in 2006 declined 1% to $13.5 billion, with gains for spot TV (4%), network TV (3%), and spot Radio (8%), according to Nielsen Monitor-Plus. Nearly 80% ($10.5 billion) of automotive advertising in 2006 was placed on television, and 11% ($1.45 billion) was spent in  Read More »

Share of Online Searches by Engine, Mar – 2007

April 27, 2007

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Web 2.0 Websites Account for 12% of US Web Traffic

April 27, 2007

Web 2.0 websites accounted for 12% of all US web activity for the week ended April 7 – an increase of 2% compared with two years ago – according to a Hitwise study. Moreover, the market share of visits to those properties has grown 688% over the past two years.  Read More »

Mobile TV Most Popular with Males, the Young; Cost a Concern

April 26, 2007

Nearly two out of three Mobile TV subscribers are male and nearly half are below age 35, according to a comScore study analyzing Americans’ use of and attitudes toward Mobile TV (live or on-demand TV watched on a mobile phone). Also included in the study are insights about consumer behavior  Read More »

Discovery Is Favorite and Most Entertaining Cable Channel

April 26, 2007

Most cable TV viewers – 76% – selected both Comedy Central and Discovery Channel as the “most entertaining” among basic cable networks, according to a Beta Research study of brand identity, writes the Associated Press. Animal Planet, cited by 74%, was the third most entertaining channel; Disney Channel, National Geographic  Read More »

Forrester: ‘Social Technographics’ a Prerequisite for Social Strategy

April 25, 2007

Before brands and online publishers attempt to deploy social technologies, they must understand their target audience – specifically its social “technographic” make-up – and only then create a social-computing strategy, according to a just-released a Forrester Research report titled “Social Technographics: Mapping Participation in Activities Forms the Foundation of a Social  Read More »

Second Life Offers Another Chance for Branding, Promotions

April 25, 2007

Virtual world Second Life holds potential for real-life brand and product promotion, according to the latest GMI Poll by global market intelligence solutions provider Global Market Insite, Inc. For example, 56% of Second Life users say the virtual world is a good promotional vehicle, and only 16 percent say they  Read More »