Apr 27, 2007 | Media & Entertainment
Web 2.0 websites accounted for 12% of all US web activity for the week ended April 7 – an increase of 2% compared with two years ago – according to a Hitwise study. Moreover, the market share of visits to those properties has grown 688% over the past two...Apr 26, 2007 | Media & Entertainment, Sponsorships, Telecom, Television, Women, Youth & Gen X
Nearly two out of three Mobile TV subscribers are male and nearly half are below age 35, according to a comScore study analyzing Americans’ use of and attitudes toward Mobile TV (live or on-demand TV watched on a mobile phone). Also included in the study are...Apr 26, 2007 | Broadcast & Cable, Television
Most cable TV viewers – 76% – selected both Comedy Central and Discovery Channel as the “most entertaining” among basic cable networks, according to a Beta Research study of brand identity, writes the Associated Press. Animal Planet, cited by...Apr 25, 2007 | Analytics, Automated & MarTech, Social Media, Women, Youth & Gen X
Before brands and online publishers attempt to deploy social technologies, they must understand their target audience – specifically its social “technographic” make-up – and only then create a social-computing strategy, according to a...Apr 25, 2007 | Brand Metrics, Data-driven, Personalization, Promotions, Coupons & Co-op, Technology, Television
Virtual world Second Life holds potential for real-life brand and product promotion, according to the latest GMI Poll by global market intelligence solutions provider Global Market Insite, Inc. For example, 56% of Second Life users say the virtual world is a good...