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Email Not Used Effectively, Most Email Marketers Say

On average, companies are spending one-fifth of their online marketing budget on email marketing (second only to website spend), according to the “Email Marketing Industry Census 2007” (UK) by E-consultancy and Adestra.  Despite the high level of... READ MORE

Google, Microsoft Top Sites in Germany, UK, France

Google and Microsoft sites were the top online destinations in Western Europe in April, according to the comScore World Metrix reports for Germany (the first such report for the country), the UK and France. Some 32.6 million Germans went online during April,... READ MORE

Internet Video-to-TV: $1.5B in Service Revenue by 2012

While the majority of consumers who watch online video today do so on a PC, the ultimate destination for much of this content will be the TV, and a minority of consumers are already using gaming consoles to do just that. “The biggest challenge for... READ MORE

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