Archives by date

May 2007

Mobile Broadcast TV Subscribers to Number 150 million by 2012

May 31, 2007

A new report by Datamonitor predicts that the number of mobile broadcast TV subscribers worldwide will grow from a mere 4.4 million currently to an estimated 155.6 million by the end of 2012.  Read More »

Digital Mag Readers Engaged, Satisfied; Reading Less Print

May 31, 2007

The second annual (and BPA Worldwide-certified) “Digital Magazine Reader Survey” by Texterity finds that digital magazine readers are highly satisfied – and engaged – with the digital magazines they read (via Publishing Executive).  Read More »

Email Not Used Effectively, Most Email Marketers Say

May 31, 2007

On average, companies are spending one-fifth of their online marketing budget on email marketing (second only to website spend), according to the “Email Marketing Industry Census 2007” (UK) by E-consultancy and Adestra.   Read More »

Google, Microsoft Top Sites in Germany, UK, France

May 31, 2007

Google and Microsoft sites were the top online destinations in Western Europe in April, according to the comScore World Metrix reports for Germany (the first such report for the country), the UK and France. Some 32.6 million Germans went online during April, the largest online presence of any European country,  Read More »

Internet Video-to-TV: $1.5B in Service Revenue by 2012

May 31, 2007

While the majority of consumers who watch online video today do so on a PC, the ultimate destination for much of this content will be the TV, and a minority of consumers are already using gaming consoles to do just that.  Read More »

US Singles: The New Nuclear Family

May 30, 2007

America’s 89.6 million singles head over half of America’s households – 50.3%, according to the 2006 US Census – and they have a love of media and socializing that can reward marketers who realistically depict the unmarried lifestyle, according to a recent report.  Read More »

Study: Email Deliverability Still a Challenge, but Content Not Main Culprit

May 30, 2007

Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07.  Read More »

Younger Consumers Receptive to Ads on UGC Sites

May 30, 2007

Consumers are most likely – 85% – to be receptive to advertising if they see it on TV (and trust it more), whereas user-generated content (UGC) sites have a much lower (28%) attention level, but results vary significantly by age, according to a comScore study of consumers’ receptivity to advertising  Read More »

A Note from the Publisher of MarketingCharts

May 30, 2007

Welcome to our first issue, which is being emailed to those who in the past couple of months signed up to receive it. Each business day, you'll receive a new chart - along with Excel documents with raw data - and links to research-oriented news articles. If you don't wish to be on the list any longer, you can unsubscribe via the link at the bottom of this email. In the coming weeks and months, we'll be adding more and more research from additional sources, such as comScore and several email service providers. We'd love to hear your feedback about what you'd like to see and how you might use the MarketingCharts content. Email us at Best regards, Tig Tillinghast Publisher

Newspaper Ad Expenditures Down 5% in Q1, Online Jumps 22%

May 29, 2007

Advertising expenditures for newspaper websites increased 22.3%, to $750 million, in the first quarter compared with the first quarter of 2006, according to preliminary estimates from the Newspaper Association of America.  Read More »