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Global Advertising Spend to Grow 6.4% in ’08

Carat on Wednesday said it forecast 6.4% growth in global ad spending in 2008, and did not revise its forecast of 5.8% for 2007, only slightly less than the 5.9% growth in 2006. Carat is Europe’s biggest media-buying firm and a unit of Britain’s... READ MORE

Americans Aware of Live Earth Can’t Identify Sponsors

Some two-thirds (66%) of Americans who are aware of the Live Earth concerts are planning to watch the events on July 7, and 51% say the event would inspire them to do more to combat climate change, but the vast majority is barely aware of the brands... READ MORE

Big 4 Networks’ Median Age Over 40 for First Time

The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global,  MediaPost writes. According to Magna Global: The... READ MORE

Game Ad Spend to Exceed $2 Billion in 2012

Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth rate (CAGR) of 33% during that period. “Advertising... READ MORE

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