Archives by date

June 2007

Triple-Digit Mobile Video Revenue and Subscriber Growth in Q1

June 29, 2007

Mobile video is rapidly becoming a significant new media distribution platform, with nearly 200% growth in first quarter US revenues compared with the year-earlier period, and more than 150% growth in the number of subscribers in the same period, according to Telephia.  Read More »

Global Advertising Spend to Grow 6.4% in ’08

June 29, 2007

Carat on Wednesday said it forecast 6.4% growth in global ad spending in 2008, and did not revise its forecast of 5.8% for 2007, only slightly less than the 5.9% growth in 2006. Carat is Europe’s biggest media-buying firm and a unit of Britain’s Aegis.  Read More »

Americans Aware of Live Earth Can’t Identify Sponsors

June 29, 2007

Some two-thirds (66%) of Americans who are aware of the Live Earth concerts are planning to watch the events on July 7, and 51% say the event would inspire them to do more to combat climate change, but the vast majority is barely aware of the brands sponsoring the concert  Read More »

Big 4 Networks’ Median Age Over 40 for First Time

June 29, 2007

The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global,  MediaPost writes.  Read More »

Game Ad Spend to Exceed $2 Billion in 2012

June 29, 2007

Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth rate (CAGR) of 33% during that period.  Read More »

Share of Ad Spending by Medium – April 2007

June 29, 2007

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.  Read More »

Assets of High-Net-Worth Individuals Reach $37.2 Trillion

June 28, 2007

Driven by a strong global economy, the wealth of the world’s high-net-worth individuals (HNWI*) increased 11.4% to (US) $37.2 trillion in 2006, according to the 11th annual World Wealth Report, released today by Merrill Lynch and Capgemini. That was the first double-digit growth in seven years, according to the report.  Read More »

Internet Passes Radio, on TV’s Heels as ‘Most Essential’

June 28, 2007

The internet has become increasingly important to US consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to the “Internet and Multimedia 2007” report by Edison Media Research and Arbitron.  Read More »

YouTube’s Traffic 50% More Than All Other Video Sites’

June 28, 2007

The market share of US visits to YouTube increased 70% from January 2007 to May 2007, according to Hitwise research director LeeAnn Prescott, with the share of visits to some 64 other video sites increasing only 8% in the same period. (Traffic data refers only site visits, not streams or  Read More »

iPhone Then and Now: Fewer Willing to Buy; More Willing to Pay

June 28, 2007

The percentage of shoppers reporting they were “very likely” or “extremely likely” to purchase an iPhone actually fell from 26% to 15% between the period right after the launch announcement and the first week of June, according to Compete surveys of consumers shopping for or researching iPods in January and  Read More »