Jun 28, 2007 | Household Income, Youth & Gen X
The market for products bought by and for the 25.6-million-member teen market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, despite an estimated 3% decline in the 12-17-year-old population in that same period,...Jun 27, 2007 | Agency Business, Newspapers, Radio, Television
Robert J. Coen, SVP and forecasting director at Universal McCann, again lowered his growth forecast for US advertising spending in 2007 – but said the growth rate would be stronger in 2008, reports the New York Times. He also reduced his final ad spending...Jun 27, 2007 | Government & Politics, Youth & Gen X
More Americans age 17-29 are paying attention to the presidential race than four years ago, but they’re substantially familiar with only two candidates, Democratic Senators Barack Obama and Hillary Rodham Clinton, according to a New York Times/CBS News/MTV poll,...Jun 27, 2007 | Men, Out-of-Home, Paid Search, Telecom, Women, Youth & Gen X
More than four out of five U.S. adults (85%) own a mobile phone, compared with seven in ten (71%) who have a landline or home phone – and nearly two-thirds of mobile phone owners (63%) agreed that their phone is very personal to them, according to a poll...