Archives by date

July 2007

Top 100 Global Brands Named

July 31, 2007

Coca-Cola yet again led the list of the world’s Top 100 brands, despite a 3% year-over-year decline in “brand value,” according to this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands” (pdf).  Read More »

Broadband Gains Ground in Urban Black and Hispanic Homes

July 31, 2007

Broadband internet is now reaching a full 50% of homes in urban America, up from 38% in 2006, according to the 2007 edition of Horowitz Associates, Inc.‘s annual study on urban, multicultural consumers and the market for cable and broadband services.  Read More »

Study Profiles Affluent Brazilians’ Media Consumption, Lifestyles

July 31, 2007

Brazilian elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the market research arm of Aegis Group.  Read More »

Virtual Call Centers Help Increase Efficiency, Reduce Costs

July 31, 2007

Over 35% of best-in-class (BIC) companies have experienced greater than 10% improvement in customer satisfaction upon implementation of remote agents – i.e., the creation of virtual call centers via a blending of locations, home-based agents and offshoring – according to a recent Aberdeen survey.  Read More »

US Last among Major Countries in Car Fuel Economy Standards

July 31, 2007

The United States continues to lag far behind the rest of the world in fuel economy standards for passenger vehicles, according to a new report released this week by the International Council on Clean Transportation (ICCT).  Read More »

Top 10 Ad-Revenue Generating Sites by Genre – June 2007

July 31, 2007

Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications  Read More »

Six of 10 Online Adults Watch Online Video, Most Prefer Professional Quality

July 30, 2007

Some 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day, according to the Pew Internet & American Life Project‘s first major report on online video. Moreover, 74% of broadband users with high-speed connections at home or work watch  Read More »

Millennials Like Traditional – Not Just New – Media

July 30, 2007

Millennials (those┬ánow age 18-24) have an affinity for traditional media, such as print publications and television – and almost 6 in 10 (58%) say they use magazines to find out about what’s cool and hip, such as clothes, cars and music, according to a study released earlier this year.  Read More »

Study Profiles Affluent Mexicans’ Media Consumption, Lifestyles

July 30, 2007

Mexican elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the market research arm of Aegis Group.  Read More »

Xbox May Be Gaining on Wii

July 30, 2007

Internet searches can be an indicator of sales – and the Xbox 360 has just become the most searched-for gaming console for the first time since Nov. 2006, beating out searches for Nintendo’s Wii, writes Hitwise’s Bill Tancer. Though the Xbox has been the top-selling console┬áin volume, Wii’s sales growth  Read More »