Jul 31, 2007 | Brand Metrics, Out-of-Home, Radio, Television
Coca-Cola yet again led the list of the world’s Top 100 brands, despite a 3% year-over-year decline in “brand value,” according to this year’s BusinessWeek/Interbrand annual ranking of the “100 Best Global Brands” (pdf). According...Jul 31, 2007 | African-American, Broadcast & Cable, Media & Entertainment, Television
Broadband internet is now reaching a full 50% of homes in urban America, up from 38% in 2006, according to the 2007 edition of Horowitz Associates, Inc.’s annual study on urban, multicultural consumers and the market for cable and broadband services. Some...Jul 31, 2007 | Global & Regional, Household Income, Media & Entertainment, Newspapers, Television
Brazilian elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the...Jul 31, 2007 | Retail & E-Commerce
Over 35% of best-in-class (BIC) companies have experienced greater than 10% improvement in customer satisfaction upon implementation of remote agents – i.e., the creation of virtual call centers via a blending of locations, home-based agents and offshoring...Jul 31, 2007 | Asia-Pacific, Automotive, Europe & Middle East
The United States continues to lag far behind the rest of the world in fuel economy standards for passenger vehicles, according to a new report released this week by the International Council on Clean Transportation (ICCT). However, the US is poised to make large...