Jul 31, 2007 | Email, Financial Services, Media & Entertainment, Travel & Hospitality
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity,...Jul 30, 2007 | Media & Entertainment, Social Media, Youth & Gen X
Some 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day, according to the Pew Internet & American Life Project’s first major report on online video. Moreover, 74% of broadband users with high-speed...Jul 30, 2007 | Boomers & Older, Media & Entertainment, Television, Youth & Gen X
Millennials (those now age 18-24) have an affinity for traditional media, such as print publications and television – and almost 6 in 10 (58%) say they use magazines to find out about what’s cool and hip, such as clothes, cars and music, according to a...Jul 30, 2007 | Global & Regional, Household Income, Media & Entertainment, Retail & E-Commerce, Television
Mexican elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the...Jul 30, 2007 | Paid Search, Videogames, Youth & Gen X
Internet searches can be an indicator of sales – and the Xbox 360 has just become the most searched-for gaming console for the first time since Nov. 2006, beating out searches for Nintendo’s Wii, writes Hitwise’s Bill Tancer. Though the Xbox has been...