Jul 24, 2007 | Boomers & Older, Media & Entertainment, Videogames, Women
Casual gamers are open to alternative business models, expressing broad support for advertising – eight of ten are willing to view an ad in return for free play -Â as well as for online trials and cross-game promotion, according to the results of...Jul 24, 2007 | Data-driven, Personalization, Technology
A dramatic increase in traffic has resulted for publishers that have built and deployed widgets on the now-open Facebook platform, according to an analysis of Quantified Publishers* by Quantcast Corporation, an open internet ratings service. “Just six weeks into...Jul 24, 2007 | Asia-Pacific, Europe & Middle East, Household Income, Television, Travel & Hospitality
Luxury consumers in the US and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board. “The largest...Jul 24, 2007 | Uncategorized
Nine of 10 of “Best-in-Class” businesses plan to implement enterprise data management solutions within two years, and 74% plan to implement formal master data management programs, writes CRM Buyer, citing a recent study from Aberdeen. “Poor data...Jul 24, 2007 | Retail & E-Commerce
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity,...