Archives by date

August 2007

Newspaper Online Ad Expenditures Up 19%, Print Ads Down 10%

August 31, 2007

Advertising expenditures for newspaper websites increased 19.3%, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA).  Read More »

Back-to-School College Spending to Surpass $47 Billion

August 31, 2007

Students and their parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52 – or $47.3 billion* in total – according to the National Retail Federation’s “2007 Consumer Intentions and Actions Survey,” conducted by BIGresearch.  Read More »

Top US Websites’ Visitors Stray but Keep Coming Back

August 31, 2007

The leading sites in three key Web categories – search, career development and multi-category travel – experienced high month-over-month visitor retention rates from June to July, but also significant audience overlap with the other top players in their categories, according to Nielsen/NetRatings.  Read More »

Beckham Boosts Traffic to US Soccer Site to over One Million

August 31, 2007

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July – up 117% on the previous year – due in large part to the US arrival of former England captain David Beckham, who was signed by the  Read More »

Top 10 Retail Goods & Services Online Ad Spenders – July 2007

August 31, 2007

Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g.,  Read More »

Deliverability Study: Email Sender Authentication Checks on the Rise

August 30, 2007

A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox – resulting in a shift in the list of top 10 US ISPs – according to a Lyris study  Read More »

Top Product-Placement Scorers in June: Sears, Camaro

August 30, 2007

The Sears Department Store placement on ABC’s “Extreme Makeover Home Edition” had the top product placement score on broadcast network television in June 2007, The Nielsen Company reported as it launched a metric based on both brand recognition and positive feeling.  Read More »

CC’s Online Stations Hit High in Summer Months

August 30, 2007

Clear Channel Radio’s online unit has been having a strong summer: On-demand plays for the most recent week measured reached seven million, an increase of over two million in just five weeks and a 29% increase over its 12-week average, writes MediaBuyerPlanner.  Read More »

Brand Equity Suffers When Customer Data Breached

August 30, 2007

“Lose my information and you’ve lost my business” was the overarching theme of responses in a survey of 400 consumers’ views on brand equity as it relates to data breaches, according to a study by Tablus.  Read More »

Survey: South Asian Americans Seek Entertainment and News Fare Online

August 30, 2007

Though on average the South Asian population of the US spends twice as much on entertainment products and services, such cable and satellite TV, it also has a strong interest in online content from the channels they pay for, such as HBO, according to a survey by Global Advertising Strategies,  Read More »