Aug 30, 2007 | Analytics, Automated & MarTech, B2B, Email, Retail & E-Commerce
A new email deliverability study signals an increasing reliance on the Sender Policy Framework (SPF) authentication method to determine whether the email is legitimate and should be delivered to the inbox – resulting in a shift in the list of top 10 US ISPs...Aug 30, 2007 | Analytics, Automated & MarTech, Automotive, Broadcast & Cable, Media & Entertainment, Television
The Sears Department Store placement on ABC’s “Extreme Makeover Home Edition” had the top product placement score on broadcast network television in June 2007, The Nielsen Company reported as it launched a metric based on both brand recognition and...Aug 30, 2007 | Media & Entertainment, Radio
Clear Channel Radio’s online unit has been having a strong summer: On-demand plays for the most recent week measured reached seven million, an increase of over two million in just five weeks and a 29% increase over its 12-week average, writes MediaBuyerPlanner....Aug 30, 2007 | Retail & E-Commerce
“Lose my information and you’ve lost my business” was the overarching theme of responses in a survey of 400 consumers’ views on brand equity as it relates to data breaches, according to a study by Tablus. Some 87% of consumers surveyed said...Aug 30, 2007 | Media & Entertainment, Television
Though on average the South Asian population of the US spends twice as much on entertainment products and services, such cable and satellite TV, it also has a strong interest in online content from the channels they pay for, such as HBO, according to a survey by...