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September 2007

‘Passionista’ Consumers Can Help Brands Harness Digital Media

September 28, 2007

Consumers passionate about a certain issue†- dubbed “Passionistas” – are much more likely than typical consumers to create and share content online about their passions, and the brands associated with them, according to new research from Yahoo and MediaVest.  Read More »

Shoppers’ Web Savvy Prompting Online Retailers to Improve

September 28, 2007

With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population – retailers are feeling compelled to provide a consistently positive, more sophisticated shopping experience, according to the tenth annual Shop.org study conducted by Forrester Research.  Read More »

Mobile Broadcast TV to Reach Almost 120MM Users by 2012

September 28, 2007

Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared with less than 12 million in 2007, with DVB-H the dominant transmission standard, according to a new report from Juniper Research.  Read More »

Help-Wanted Advertising Index Dips

September 28, 2007

The Conference Board Help-Wanted Advertising Index – a measure of job offerings in major newspapers across America – declined two points in August, according to the Conference Board. The Index now stands at 23; it was 29 one year ago.  Read More »

Exhibition Industry Revenues Up 11.3% in Q2

September 28, 2007

Trade show revenues in the second quarter of 2007 were up 11.3% compared with the second quarter of 2006, according to information released by the Center for Exhibition Industry Research (CEIR).  Read More »

Top 10 Online Retailers by Conversion Rate – August 2007

September 28, 2007

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Top 10 Travel: Theme Park Sites – July 2007

September 28, 2007

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Gay, Lesbian, Bisexual and Transgender Adults Penalize GLBT-Unfriendly Biz

September 27, 2007

Nearly one in four (24%) gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers in the past 12 months because they found a competing company that supports causes that benefit the GLBT community –¬†when factors such as price, quality, and convenience were not also  Read More »

Radio Continues to Hold Its Audience – 63% Listen Daily

September 27, 2007

Most people say they listen to the radio every day and are listening to the radio as much or more as they did five years ago, according to a nationwide poll released by American Media Services, LLC.  Read More »

Online Buzz on Environmental Issues Up 169% from a Year Ago

September 27, 2007

Prolonged online buzz about the environmental terms “green” and “sustainability” suggest that heightened awareness of environmental issues is much more than a passing fad, according to a Nielsen BuzzMetrics report on consumer-generated media.  Read More »