Archives by date

October 2007

Websites Continue to Expand Newspapers’ Footprint, Visits Near All-Time High

October 31, 2007

More than 59.6 million people visited newspaper websites in July 2007, a 9% increase over the same period a year ago, the Newspaper Association of America reported. That was also the second-largest monthly audience since NAA began tracking those numbers in 2004 (May 2007 ranks first with nearly 60.3 million  Read More »

Half of US Mobile Phone Application Revenue from Location-Based Services

October 31, 2007

With GPS available on more new mobile devices – some 130 million GPS-capable handsets are in use in the US – consumer demand for location-based services (LBS), such as navigation, is growing, according to a mobile-applications report by Telephia, a service of The Nielsen Company.  Read More »

Retail CMOs: More Holiday Season Discounts, Promotions; Sales to Go Up 5%

October 31, 2007

Almost three-quarters (73%) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch, according to a new study by accounting and consulting services firm BDO Seidman LLP.  Read More »

US Mobile Video Audience, Usage Expanding Rapidly

October 30, 2007

The audience for mobile video in the United States – 8.0 million in August who viewed mobile video, from either the carrier deck or video content sent by a friend or family member – is up 34% from January, according to M:Metrics.  Read More »

Top 10 and Fastest-Growing UK Websites Ranked

October 30, 2007

The top-ranking and fastest-growing internet properties in the UK for September were Google Sites and Fish4 Sites, respectively, according to the comScore World Metrix audience measurement service.  Read More »

Newspaper Help-Wanted Advertising Inches Up

October 30, 2007

The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America – increased one point in September and now stands at 24, the Conference Board said. The Index was 29 one year ago, 32 at the beginning of 2007, and 23 in August.  Read More »

Cable Subscribers Prefer ‘a la Carte’ Channels

October 30, 2007

Cable subscribers don’t want to pay for channels they don’t watch and say their current cable costs are too high – and more than half prefer to purchase channels individually instead of in bulk packages, according to a new Zogby Interactive poll.  Read More »

Top 10 Ad-Revenue Generating Sites by Genre – September 2007

October 30, 2007

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within  Read More »

Top Blogging Markets: Austin, Portland, San Francisco and Seattle

October 29, 2007

Austin, TX, Portland, OR, San Francisco and Seattle are the top local markets for people who read or contribute to blogs – and what they have in common are tech savvy and youth, according to (pdf) local-market research firm Scarborough Research.  Read More »

Real Estate Ad Budgets Stretched Thin across Copious Media Choices

October 29, 2007

Between the soft housing market and tight budgets, US real estate agents and brokers are facing tougher choices when they divide up their ad dollars – especially when media choices have proliferated – according to a new study of real estate ad spend trends.   Read More »