Archives by date

November 2007

Online Consumer-Generated Reviews Have Big Impact on Offline Purchases

November 30, 2007

One in four internet users read consumer-generated reviews online, which then have a big impact – affecting not only what they purchase offline but also how much they are willing to pay for it, according to a new study conducted by comScore with The Kelsey Group.  Read More »

Grocery Industry Falls Short in Building Customer Loyalty

November 30, 2007

Consumers feel widespread dissatisfaction with their primary grocer – 73% of US consumers said they feel either antagonistic toward or have no loyalty to their supermarket – and only 27% of grocery customers are acting as “advocates,” according to a recent IBM survey.  Read More »

Declining Customer Satisfaction with Independent Travel Sites, Hotwire Still Hot

November 30, 2007

As travel costs have┬áincreased and customer satisfaction with the industry in general has decreased, so has satisfaction with independent travel websites, according to the J.D. Power and Associates 2007 Independent Travel Website Satisfaction (ITWS) Study.  Read More »

China’s Online Youth Lead US Counterparts in Digital Self-Expression

November 30, 2007

Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions – almost five times as many Chinese as Americans surveyed said they have a parallel life online (61% vs. 13%) – according to a survey of Chinese and American youth released today by  Read More »

Conference Board Consumer Confidence Index Again Declines

November 30, 2007

The Conference Board Consumer Confidence Index, which has been declining since the summer, declined further in November and now stands at 87.3 (1985=100), down from 95.2 in October, the Board reported.  Read More »

Top 10 Travel: Transportation Services Sites – September 2007

November 30, 2007

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Marketing Executives Identify Top Marketing Trends, Concepts in 2008

November 29, 2007

Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics.  Read More »

Cyber Monday Traffic Increases 26%, Amazon Again Top Retail Site

November 29, 2007

Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07% of all US visits on Nov. 26 (Cyber Monday) – an increase of 26% compared with last year’s Cyber Monday, which received 4.02% of visits, Hitwise reported.  Read More »

Extreme-Sports TV Programming in Bars Delivers 21-34 Audience

November 29, 2007

Nearly 70% of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron for i-am TV.  Read More »

Americans Prefer Gift Cards or Cash to Holiday Gifts

November 29, 2007

More than half – 52.1% – of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, according to the American Pulse Survey of 4,069 respondents by BIGresearch.  Read More »