Nov 29, 2007 | Asia-Pacific, Data-driven, Europe & Middle East, Hispanic, Personalization, Search Engine Optimization
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson...Nov 29, 2007 | Paid Search, Retail & E-Commerce, Search Engine Optimization
Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07% of all US visits on Nov. 26 (Cyber Monday) – an increase of 26% compared with last year’s Cyber Monday, which received 4.02% of visits, Hitwise reported....Nov 29, 2007 | Media & Entertainment, Men, Out-of-Home, Television
Nearly 70% of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled brand-specific commercial, according to a study conducted by Arbitron...Nov 29, 2007 | Retail & E-Commerce
More than half – 52.1% – of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, according to the American Pulse Survey of 4,069 respondents by BIGresearch. One reason may be that consumers do not like gifts...