Dec 21, 2007 | Automotive, Broadcast & Cable, Free-Standing Inserts & Circulars, Magazines, Newspapers, Out-of-Home, Radio, Telecom, Television
Advertising spending for the first three quarters of 2007 was essentially flat – decreasing 0.1% over the same period last year – with internet ad spend growth (15.9% increase) the most of any category, The Nielsen Company reported. Other categories that...Dec 21, 2007 | Email, Media & Entertainment, Retail & E-Commerce
The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine). According to eROI’s Q3 data: The average open rate on Wednesdays in...Dec 21, 2007 | Media & Entertainment, Videogames, Youth & Gen X
Nearly 8 in 10 children (78.1%) age 6-11 report they play online games – by far the largest percentage performing any online activity, according to (pdf) the “2007 American Kids Survey” from Mediamark Research and Intelligence (MRI). The percentage...Dec 21, 2007 | Retail & E-Commerce
Nearly $25 billion has been spent online during the holiday season to date – surpassing the total spending that occurred for the entire 2006 holiday season, according to comScore’s update of holiday season e-commerce spending for the first 48 days (Nov. 1...Dec 21, 2007 | Email, Europe & Middle East, Local & Directories / Small Biz
Online advertising spend in Europe in 2007 will reach 11.5 billion euros, up some 38% from 8 billion euros in 2006, according to IAB Europe’s forecast for the participating states in the IAB network (via ClickZ). The preliminary spend figures include values for...