Archives by date

January 2008

comScore Releases US Internet Year in Review

January 31, 2008

comScore issued a report highlighting the major trends in US internet activity in 2007, including top gaining properties and site categories, and core search market growth. Top internet brands, including Google, Facebook, Wikipedia and craigslist, were among the winners of 2007, according to comScore.  Read More »

Paid Search Dominated Online Advertising in ’07, Google Dominated Paid Search

January 31, 2008

Google dominated paid search advertising in 2007, raking in 75% of US ad spend in the market, up a whopping 15 percentage points from 60% in 2006, according to a new eMarketer report, “Search Engine Marketing: User and Spending Trends.”  Read More »

Nielsen Issues 2008 Guide to the Super Bowl

January 31, 2008

The Nielsen Company last week released its annual “Guide to the Super Bowl,” which showcases a wide range of consumer and media information about the most notable marketing event in the US – the NFL‘s Super Bowl – scheduled for February 3 in Glendale, AZ.  Read More »

Nearly 60% of Americans Don’t Control Their Diet

January 31, 2008

Nearly 60% of Americans say they don’t control their diet – virtually unchanged from the same survey a year earlier, according to Mediamark Research & Intelligence (MRI). Among those controlling their diet, health and weight loss are the primary reasons, MRI found.  Read More »

The Conference Board Consumer Confidence Index Declines in January

January 31, 2008

The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December.  Read More »

Top 9 Travel Meta Search Sites – December 2007

January 31, 2008

 Read More »

Top 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007

January 31, 2008

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within  Read More »

Search Advertising Performance Improves as Google Strengthens Market Lead

January 30, 2008

Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same period, according to Efficient Frontier‘s “Search Engine Performance Report: Q4 2007.”  Read More »

Advertising Spending Targeting African-Americans Exceeds $2.3B a Year

January 30, 2008

Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of the market by Nielsen Monitor-Plus.  Read More »

Facebook Breaks into UK Top 10 Property Rankings for First Time

January 30, 2008

Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to comScore’s December rankings of the largest and fastest-growing UK internet properties and categories.  Read More »