Jan 31, 2008 | Media & Entertainment, Paid Search, Retail & E-Commerce, Search Engine Optimization, Women
comScore issued a report highlighting the major trends in US internet activity in 2007, including top gaining properties and site categories, and core search market growth. Top internet brands, including Google, Facebook, Wikipedia and craigslist, were among the...Jan 31, 2008 | Brand Metrics, Paid Search, Retail & E-Commerce
Google dominated paid search advertising in 2007, raking in 75% of US ad spend in the market, up a whopping 15 percentage points from 60% in 2006, according to a new eMarketer report, “Search Engine Marketing: User and Spending Trends.” No. 2 Yahoo...Jan 31, 2008 | African-American, Brand Metrics, Hispanic, Household Income, Media & Entertainment, Men, Retail & E-Commerce, Social Media, Television, Women
The Nielsen Company last week released its annual “Guide to the Super Bowl,” which showcases a wide range of consumer and media information about the most notable marketing event in the US – the NFL’s Super Bowl – scheduled for February 3...Jan 31, 2008 | Boomers & Older, Household Income, Men, Out-of-Home, Pharma & Healthcare, Radio, Television, Women, Youth & Gen X
Nearly 60% of Americans say they don’t control their diet – virtually unchanged from the same survey a year earlier, according to Mediamark Research & Intelligence (MRI). Among those controlling their diet, health and weight loss are the primary...Jan 31, 2008 | Financial Services
The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December. The Expectations Index declined to 69.6 from 75.8; however, the Present Situation...