Jan 25, 2008 | Asia-Pacific, Europe & Middle East, Global & Regional, Sponsorships, Television
Global advertising spending in measured media is expected to show 6.8% year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0% YOY increase, according to GroupM’s “This Year, Next Year” study. That forecast growth rate is...Jan 25, 2008 | Media & Entertainment, Television, Women
Most web users (79.1%) are aware of the Hollywood writers’ strike, according to a Burst Media survey about the ongoing writers’ strike and the near-term media implications (via Reel Pop). The survey, completed in the third week of January 2008, asked 1,600...Jan 25, 2008 | Automotive
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity,...Jan 24, 2008 | Analytics, Automated & MarTech, Email, Paid Search
More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time, and only 19% say they can make campaign...