Archives by date

February 2008

Internet TV Audience to Hit Critical Mass in ’08

February 29, 2008

Nearly 80% of US internet users will watch online video at least once a month in 2008 – that is, 52.5% of all Americans, or 154 million people – a great indicator that online video has reached mainstream audiences, according to projections from eMarketer.  Read More »

Study: Marketing Execs Must Realize and Learn to Use Power of Social Media

February 29, 2008

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad – with nearly half saying it is a vital component – according to research sponsored by TNS media intelligence/Cymfony.  Read More »

Gap between What Health Care Consumers Want – and Actually Get

February 29, 2008

Consumers want access to technology and services that they are not receiving from healthcare providers – like online access to medical information and the price of physician/hospital services, finds a Deloitte Center for Health Solutions survey.  Read More »

Obama Leads in Ohio and Texas TV Advertising

February 29, 2008

Among the presidential candidates, Barack Obama is the leading television advertiser in advance of the March 4 Ohio and Texas presidential primaries, according to the Nielsen Company.  Read More »

Facebook and Google Not Necessarily Headed South – Hitwise

February 28, 2008

Prompted by recent headlines about declines in Facebook market share and Google’s sponsored clicks, a couple of blog posts by Hitwise analysts Heather Dougherty and Bill Tancer take a look at the sites’ traffic data.  Read More »

76% of Academy Awards Viewers Had Not Seen ‘Best Picture’ Nominee Films

February 28, 2008

With no big box-office hits nominated for Best Picture this year, only 23.7% of the people who watched the 80th Academy Awards telecast had actually seen one of the five films nominated, according to a cross-platform study by Integrated Media Measurement Inc. (IMMI).  Read More »

Americans Eager to File Tax Returns This Year

February 28, 2008

Fatigued by rising gas prices and sinking home values, millions are eagerly anticipating a refund from Uncle Sam – and so 61.2% of consumers have already filed their tax returns or will file a return by the end of the month, according to the National Retail Federation.  Read More »

Travel and Career-Related Sites Fastest-Growing in UK

February 28, 2008

Unique visitors to travel, career, tax, and real estate sites in the UK increased from December ’07 to January ’08 , according to comScore’s World Metrix audience measurement service. The January data also show Google Sites, Microsoft Sites, and eBay to be the UK internet properties with the most traffic.   Read More »

Top 10 Network TV Show Websites – Week Ended 02-23-08

February 28, 2008

Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended Feb. 23, 2008 (Sunday – Saturday) from the Hitwise sample of 10 million US internet users.  Read More »

Top 10 Travel: Traveler Info Sites – January 2008

February 28, 2008

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