Archives by date

March 2008

Social Media Marketing Still Lacks Strong Metrics

March 31, 2008

Companies are adopting social media as a marketing tool, but they are struggling to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR).  Read More »

Consumers Well Aware of Behavioral Tracking, Targeting – Don’t Like It Much

March 31, 2008

Consumers say they want relevant advertising but don’t want to be tracked in order to get it: 57% say they are not comfortable with behavioral tracking even if it’s done anonymously, according to a TRUSTe study conducted by TNS.  Read More »

28th Annual ‘Hot List’ of Print Properties Topped by ‘Economist’

March 31, 2008

For the first time, global news and business pub The Economist took the No.1 spot on AdweekMedia’s annual “Hot List,” leaping from its No. 10 rank last year – the biggest jump on the list that’s otherwise dominated by women’s lifestyle titles.  Read More »

Top Canadian Web Rankings Issued for February 2008

March 31, 2008

Google Sites, having grabbed the top position in Canada for the first time in January, maintained that lead in February, according to comScore World Media Metrix data. Meanwhile, traffic to Canadian websites in the tax category jumped 17% to approximately 3 million unique visitors.  Read More »

Top 10 Community-based Organization Websites – February 2008

March 31, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Travel: Transportation Services Sites – February 2008

March 31, 2008

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Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%

March 28, 2008

Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 billion – accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to preliminary estimates from the Newspaper Association of America.  Read More »

GM, Toyota Vie for Top Online Advertiser Spot among Auto Manufacturers

March 28, 2008

GM delivered 27% more online display ads than Toyota in January, but Toyota delivered 32% more ads per person reached, according to the first public release of advertiser-level data from comScore‘s Ad Metrix service, in this case for online advertising by auto manufacturers.  Read More »

Newspaper Help-Wanted Advertising Index Dips

March 28, 2008

The Conference Board Help-Wanted Advertising Index, a measure of job offerings in major newspapers across the US, dipped one point in February and stands at 21, down nine points from a year earlier, the Conference Board reported.  Read More »

Online Fraud Liability Coverage a Mystery to 68% of Shoppers

March 28, 2008

Though fraud protection and security are important for online shoppers, the 68% of them who use a credit card do not know what amounts they would be liable for if their card or data were stolen - according to an eBillme report conducted by JupiterResearch.  Read More »