Mar 26, 2008 | Out-of-Home, Radio, Social Media, Technology, Television, Videogames
Spending on alternative media in the US jumped 22.0% from 2006 levels to reach $73.43 billion in 2007, and that rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media. Alternative media, including 18 digital and...Mar 26, 2008 | Boomers & Older, Global & Regional, Hispanic
Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment – over 7 million consumers – but cannot be segmented by language alone, a Focalyst study concludes (pdf). “Marketers need to look beyond language...Mar 26, 2008 | Broadcast & Cable, Magazines, Media & Entertainment, Retail & E-Commerce, Television, Youth & Gen X
Some 8 in 10 teenagers (81%) say they are at least somewhat happy?- 36% say very happy – and they list girlfriends/boyfriends, religion, friends and parents as positive influences, according to a recent OTX Research and Intelligence Group?study. Relationships...Mar 26, 2008 | CPG & FMCG, Local & Directories / Small Biz, Retail & E-Commerce
With gas prices rising and other economic pressures building, shopping frequency across most retail channels is flat or in decline -?but supercenter shopping has increased, reaching 65%?household penetration?in 2007, according to a Nielsen consumer study. Among the...Mar 26, 2008 | Automotive, Europe & Middle East, Paid Search, Search Engine Optimization
comScore issued its February rankings of the largest UK internet properties, as well as fastest-growing sites and site categories, based on data from its World Metrix audience measurement service. Among the highlights (also see tables, below): Google Sites remained...