Archives by date

April 2008

Marketing Execs: Agency Use Unaffected by Economic Climate – for Now

April 30, 2008

Although 77% of marketing executives say the slowing economy in the past six months has moderately or greatly affected their business, most say their agency usage has not changed – yet - according to a Reardon Smith Whittaker study (via AdWeek).  Read More »

Email Opt-in, Opt-out Processes Not Quite There Yet

April 30, 2008

When obtaining permission to send out emails, nearly 31% of email marketers use a confirmed opt-in method (double opt-in), according to eROI’s “The Cradle & The Grave” survey about marketers’ email subscribe and unsubscribe processes.  Read More »

Wii Are Family – Kids Benefit from Social Gaming, Say UK Parents

April 30, 2008

UK parents say social gaming platforms (such as the Nintendo Wii) are having a positive influence in their homes, as well as facilitating peer bonding and encouraging children to do more exercise, according to a new TNS Technology study.  Read More »

Consumer Confidence Index Deteriorates to Five-Year Low

April 30, 2008

The Conference Board Consumer Confidence Index, which had declined sharply in March, fell further in April and now stands at 62.3 (1985=100), down from 65.9 (revised upward) in March, according to the Conference Board.  Read More »

Top 10 Online Automotive Destinations – March 2008

April 30, 2008

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Top 10 Games Websites – March 2008

April 30, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Network TV Show Websites – Week Ended 04-26-08

April 30, 2008

Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended April 26, 2008 (Sunday – Saturday) from the Hitwise sample of 10 million US internet users.  Read More »

Mobile Display Ads Have Branding Impact – Increase Awareness, Interest

April 29, 2008

Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema.  Read More »

Top Canadian Web Rankings for March Issued

April 29, 2008

Google Sites again edged out Microsoft Sites for the top position among web properties in Canada, according to the comScore Media Metrix March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada.  Read More »

Mobile Phone Market to Grow Despite Downturn, Nokia Top Vendor Worldwide

April 29, 2008

Mobile phone vendors experienced a lull in the first quarter of 2008 (1Q08), shipping just 291.6 million units – an 11.6% downturn from the 330.8 million units shipped during the busy holiday quarter (4Q07), according to IDC’s Worldwide Quarterly Mobile Phone Tracker.  Read More »