Archives by date

May 2008

PC Encroaching on TV’s Dominance in Screen Time among Digital Video Users

May 30, 2008

While TV remains the preeminent channel for watching video content, the PC is slowly encroaching on TV’s territory by capturing an increasing amount of screen time among those who download or stream video online, according to research from Ipsos MediaCT.  Read More »

Frustrated Air Travelers Avoid 41 Million Trips – Economy Takes $26.5 Billion Hit

May 30, 2008

Deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the US economy, according to a Travel Industry Association (TIA) survey.  Read More »

Most UK Residents Time-Shift TV Content

May 30, 2008

More than half of UK residents (57%) watch at least one hour of on-demand TV or recorded TV each week, according to a UK nationwide survey measuring the popularity of on-demand TV and internet video.  Read More »

Shopper-Marketing Success Depends on Manufacturer and Retailer Collaboration

May 30, 2008

Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center of Excellence with Nielsen Business Media.  Read More »

Top 10 Mobile Phone Websites – April 2008

May 30, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Top 10 Online Automotive Destinations – April 2008

May 30, 2008

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Mobile Advertising Key to Reaching Consumers in Economic Downturn

May 29, 2008

Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention in such times may be via their mobile devices, according to a new study.  Read More »

Marketers to Increase Lead-Gen Budgets in Second Half of ’08

May 29, 2008

Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead Management Association.  Read More »

Nielsen’s New Mobile @Plan Slices, Dices Third-Screen Audience

May 29, 2008

Forty-eight million US mobile subscribers access the internet over their phone each month, creating an important critical mass for marketers, according to (pdf) Nielsen, which this week extended its online audience profiling service, @Plan, to the mobile web.  Read More »

Just 2% of Political Ad Budgets to Be Spent Online

May 29, 2008

This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy groups will reach $50 million this year.  Read More »