Archives by date

June 2008

Ad Spend Forecast: As West Slows Down, Developing Markets to Propel Growth

June 30, 2008

ZenithOptimedia has downgraded its forecasts for ad spend growth in 2008 from 3.7% to 3.5% for North America and from 3.9% to 3.7% for Western Europe, citing credit-crunch worries by investors, consumers and advertisers in Western markets.  Read More »

Consumers Who Search for Products Online Share Findings via WOM

June 30, 2008

Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07).  Read More »

Marketing, Finance Collaborate on Accountability, Still Dissatisfied with Metrics

June 30, 2008

To increase brand awareness and drive sales, marketers are struggling to create accountability programs that effectively measure the impact of marketing, according to a new study from the Association of National Advertisers and Marketing Management Analytics.  Read More »

Mobile-Device Demand Driven by Developing Markets

June 30, 2008

Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices – including cell phones, MP3 players, hand-held gaming devices, and laptop PCs, according to (pdf) research conducted by Ipsos MediaCT.  Read More »

Top 10 Online Automotive Destinations – May 2008

June 30, 2008

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Top 10 Family Websites – May 2008

June 30, 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a  Read More »

Internet Nearly Twice as Influential as TV in UK, Germany, France

June 27, 2008

The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive.  Read More »

Recession Concerns Cause 64% of US Adults to Cut Back Household Shopping

June 27, 2008

Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American Spending.  Read More »

Americans Get Search-Happy for iPhone Info, Rely Most on Google

June 27, 2008

Some 1.3 million people conducted 6.9 million searches for iPhone-related terms in April, an inordinate majority of them conducted via Google, according to a study on “iPhone”-related search terms based on data from the comScore Marketer service.  Read More »

Independent Hotels’ Online Presence Lagging

June 27, 2008

The gap in online presence is widening between smaller, independent hotels in the US and larger hotel chains that have embraced the web, according to recently released research from GuestCentric.  Read More »